Marketing Armor

07/25/2024

“A Fractional CMO takes the pressure off of a traditional marketing meeting because you’re talking with an individual who is there to advise you and establish a one-on-one relationship.”

They provide à la carte marketing options so that you get solutions without committing to additional professional services you probably won’t need (at least right now).

Learn more about the benefits of hiring a Fractional CMO: https://marketingarmor.com/how-a-fractional-cmo-benefits-your-prospecting/

07/24/2024

Not sure if a Fractional Chief Marketing Officer is right for your business? First, ask yourself these two questions.

- What marketing areas are you struggling in?
- What’s your available budget to have them resolved?

You may find that a Fractional CMO is far more effective than hiring internal management or paying for full marketing services.

More likely than not, you know what a Chief Marketing Officer (CMO) is – but have you ever heard of a Fractional CMO? They perform functions similar to

07/18/2024

Choosing the right platform to create your marketing videos will usually depend on 3 main factors:

- How many people will be in charge of your video production.
- How much time they’ll have to create your videos.
- How much content you’ll want them to produce.

Or, if all of that seems a bit too overwhelming, you can always outsource!

https://marketingarmor.com/7-video-tools-you-can-use-to-produce-high-quality-content/

07/11/2024

“Emails are still the backbone of new business discussions…”

Chances are, you're also automating them through a customer relationship management (CRM) tool. But does your CRM offer the best functionality?

https://marketingarmor.com/5-essential-parts-to-any-digital-marketing-strategy/

Let us know if you'd like guidance on which CRMs we’ve found to be the most effective.

07/09/2024

Social media tools have come a long way over the past couple of years. But most of the fundamentals have stayed the same.

What are the must-haves when it comes to your digital marketing strategy? It’s easy to feel overwhelmed when you look at the sheer number of tools that

07/03/2024

From the Marketing Armor family to yours, we hope you have a safe and enjoyable July 4th!

07/02/2024

Are you looking for ways to grow your contact database of active leads? Learn how prospecting automation can help you find and verify email addresses without risking your domain reputation.

Do you know the risks involved when you email cold leads? If they come from a purchased list, it’s possible their information is outdated. You’re also

06/27/2024

When performing a website audit, user experience (UX) is a big component. Here are some of its aspects to consider.

“Navigation. How easy is it to move between pages on your website? Are you using the most effective menus for users to find the information they’re looking for?

Design and Layout. Make sure your website has a consistent look and feel with your brand.

Conversion Tools. Evaluate all applicable calls to action (CTAs), online forms, and checkout processes so that users know what to do to close new business with you.”

Click here to learn more: https://marketingarmor.com/how-to-conduct-a-comprehensive-website-audit/

06/25/2024

All websites should be audited periodically to stay relevant and optimized. Do you need help evaluating yours?

Even the most beautifully designed website can underperform if it's not regularly optimized. A website audit provides a necessary “health checkup” that

06/20/2024

“While meta descriptions arguably aren’t a direct ranking factor for search engines like Google, they can still benefit your SEO. A well-crafted meta description can improve the click-through rate (CTR) of your webpage if people find your explanations interesting enough to read more. Increased CTR will tell search engines that your page is a source of value, which in turn has a positive influence on your website’s ability to rank.”

Learn more about the benefits of meta descriptions, and how to develop yours: https://marketingarmor.com/why-meta-descriptions-matter-in-your-digital-marketing/

06/18/2024

You may already know that meta descriptions are those pieces of text that you see right beneath page titles on search engine results. But do you know how much they can influence your web traffic?

Meta descriptions are snippets of text that can influence how your website performs for search engine results pages (SERPs), as well as overall user

06/13/2024

What’s the one thing that’s easy to forget about when developing a webinar?

A backup plan.

“Technical glitches can disrupt your webinar and frustrate your audience. To avoid them, ensure you have reliable equipment, including a good microphone, camera, and internet connection. Familiarize yourself with the webinar platform and its features.

Have a backup plan in case of technical issues. This could include a secondary internet connection, a backup computer, or alternative presentation methods. Being prepared for the unexpected can help you manage any disruptions smoothly.”

https://marketingarmor.com/your-comprehensive-guide-to-create-a-webinar/