NeoSol

Name: NeoSol
Address: 1407 Batavia Suite 106, Orange, CA, 92867, US
Telephone: +17146922480
Price range: $$

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☀️ 20 Years of Marketing that Lights the Way between CPG Brands & Hispanic Consumers with Integrated In-Person & Digital Strategies

Based in Southern California, NeoSol is the go-to Marketing agency for targeting the Hispanic Market. With a team integrated fully by first and second generation Hispanics, we not only understand what the market wants; we are the market. We provide brand marketers with solutions to identify, reach and engage targeted Hispanic consumers where they live, learn, work, play, and shop. NeoSol combines Strategic and Tactical Solutions to create a fully integrated Marketing Strategy. Our services include digital marketing, social media strategy & management, SEO, in-store sampling, tradeshow support, retail events and promotions, mobile campaigns, field marketing and event planning and execution. NeoSol continues to grow by offering choices and greater value on the essential services marketers are demanding in today’s crowded Food and Beverage industry. The Hispanic market is no longer a niche market. The Hispanic Market is the largest minority market in the United States accounting for approximately 1 in 6 residents or 46.9 million people. By 2050, the Hispanic population will account for 30% of the total population. Let NeoSol help you place your brand, product or service in front of the Latino consumer and at the top of their minds. NeoSol promises to bring their philosophy of authenticity and quality customer service to the table and increase your market share significantly. We ARE your link to the Hispanic Market.

10/13/2026

A retail activation can generate thousands of samples, but when it's time to report results to leadership, sample counts alone don't tell the whole story.

Ilyana shares what she's learned from years of working with CPG brands and Hispanic shoppers. W𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐝𝐮𝐫𝐢𝐧𝐠 𝐚𝐧 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐚𝐬 𝐭𝐡𝐞 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 𝐰𝐞 𝐫𝐞𝐩𝐨𝐫𝐭.

"Before calling an activation successful, I want answers to four questions":

𝟏. 𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐝 𝐭𝐨? Was it the product, flavor, presentation, or conversation with our team? Understanding what caught their attention shows us what worked.

𝟐. 𝐖𝐡𝐚𝐭 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐦𝐞 𝐮𝐩? Price, unfamiliarity, or not knowing how to use a product can reveal barriers that sales numbers alone won't explain.

𝟑. 𝐖𝐡𝐚𝐭 𝐝𝐫𝐨𝐯𝐞 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭? Accepting a sample isn't the same as adding a product to a cart. We need to understand what influenced that decision.

𝟒. 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐜𝐡𝐚𝐧𝐠𝐞 𝐧𝐞𝐱𝐭 𝐭𝐢𝐦𝐞? Better messaging, a different demonstration, or another location could improve future results.

This matters especially when connecting with Hispanic consumers. Cultural understanding comes from listening, observing, and recognizing that shoppers have different preferences and motivations.

A good activation report should do more than show what happened. It should 𝐡𝐞𝐥𝐩 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐣𝐮𝐬𝐭𝐢𝐟𝐲 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭, make better decisions, and plan future programs with confidence.

Which of these four questions is hardest for your team to answer today?

09/29/2026

Sometimes the strongest brand moments happen when business and community come together for the same purpose.

On September 18, the NeoSol team se puso manos a la obra at the Olive Crest Industry Fair, supporting our clients and California Girl as attendees discovered and experienced their products. It was hands on ex*****on, but it was also a reminder that brand presence can mean more when it happens in a setting built around 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞𝐝 𝐩𝐮𝐫𝐩𝐨𝐬𝐞.

While our field team represented our clients, Ilyana was also connecting with brands, distributors, retailers, and longtime industry partners throughout the event. That combination matters. We believe strong agency partnerships are built by executing well for the brands we represent today while continuing to 𝐥𝐢𝐬𝐭𝐞𝐧, 𝐥𝐞𝐚𝐫𝐧, 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐂𝐏𝐆 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲.

For brands, events like this can do more than generate product trial. The right experience can create conversations, build familiarity, and open the door for the next interaction after the event is over.

Thank you to Atlapac for trusting NeoSol to represent SIAM and California Girl, and to Crest and Market for creating a space where the industry could come together around a purpose bigger than business.

Planning community or retail activations for 2027? Send us "Field" and tell us the market you want to reach. We'll share one idea for connecting the experience to what shoppers do next.

09/22/2026

Hispanic retail growth can look strong on paper and still hide a shopper problem.

Are more consumers choosing your brand? Are they coming back? Or are you measuring activity without understanding what is actually driving the purchase?

Our latest article, “5 Shopper Insights Driving Hispanic Retail Growth in 2026,” looks at five signals CPG teams should pay closer attention to, from the shopping mission and local market context to what happens after the in store interaction and the questions shoppers ask before they buy.

One insight we think deserves more attention: shopper hesitation is data. The questions, objections, and comparisons happening at the shelf can tell you what is standing between interest and purchase.

If Hispanic retail growth is part of your 2027 plan, use these five insights to pressure test your strategy.

Read the full article on our website: LINK IN BIO

Which shopper signal is your team measuring today, and which one are you missing?

09/17/2026

A logo at a cultural event does not automatically make a brand culturally relevant. What matters is the role the brand plays in the experience and whether consumers have a genuine reason to interact with it.

When we evaluate community opportunities for CPG brands, we look beyond attendance and visibility. The brand should make sense within the moment, give consumers something meaningful to experience, and create an interaction that can support future product familiarity and purchase.

We saw that in action on September 13 while supporting Foods at the for the Mexican Independence Day. Consumers could refresh with Goya Coconut Water and sample Goya Refried Beans served on chips with cheese and their choice of salsa.

Those interactions gave people more than a logo to remember. They could stop, taste the products, make a choice, talk with the team, and experience Goya while already participating in a celebration that mattered to the community.

For CPG marketers, that is an important distinction. Community marketing should not be about placing a brand inside a cultural moment simply to gain visibility. It should give consumers a reason to participate with the brand in a way that feels appropriate to the occasion and makes the product easier to recognize later at retail.

Presence gets your brand seen. Participation gives consumers something to remember.

If you are evaluating community activations for 2027, what is harder for your team today: finding the right cultural moments, creating the right consumer experience, or connecting the event back to retail?

If you want our full Live, Play & Shop framework, comment PLAYBOOK and we will send you the Hispanic Retail Growth Playbook.

09/10/2026

In store behavior is shifting this fall, and CPG brands should pay attention to what is changing before the shopper reaches for a product.

The first shift is value scrutiny. Deloitte’s 2026 Back to School Survey found that 31% of parents are using four or more cost saving tactics, and 71% would switch brands if their preferred option costs too much. That means trial alone has less power. Shoppers need a reason to believe the product deserves a place in the basket.

The second shift is that digital behavior now follows the shopper into the store. FMI reports that grocery shopping increasingly blends store and screen. Shoppers research, compare, discover, and make decisions across both. An in store experience should help them understand the product and give them an easy next action after the interaction.

The third shift is a return to practical home routines. FMI found that 44% of shoppers are having more family meals at home than a year ago, while 35% are cooking more often. That changes the question brands need to answer at shelf from “Will you try this?” to “Where does this fit in my week?”

For brands working to grow with Hispanic shoppers, these behaviors make cultural and local context even more important. The activation has to connect the product to the way people actually shop, cook, gather, and make purchase decisions.
That is where field insight becomes strategy.

Planning a Q4 retail program? Comment RETAIL + your product category. We will send you our three question retail check and the Hispanic Retail Growth Playbook so you can see where your program may be losing shoppers between trial and the next purchase.

09/03/2026

🙌🏻 We’re excited to welcome to the NeoSol family!

Our partnership began with an in store experience designed to bring the story and flavors of Thailand closer to consumers through Super Lucky Elephant’s Premium Thai Hom Mali Jasmine Rice.

Shoppers could watch the product being prepared by a chef, experience its aroma and texture, taste finished dishes, ask questions, and discover new ways to bring the product into their own kitchens. Branded details throughout the space helped create a stronger sense of place, while distinguished guests connected to the Government of Thailand added another layer of meaning to the experience.

For us, this is what a strong retail experience should do. It should give shoppers more than something to see. It should give them a reason to stop, participate, learn, and remember the brand after they leave the store.

We continued building on that experience through additional Super Lucky Elephant Chili Crisp programs, where shoppers could taste the product and share feedback about flavor, purchase intent, product perception, and pricing.

That feedback matters because the goal is not simply product exposure. It is understanding what happens next. What makes someone stop? What encourages trial? What creates interest? And what information can help the brand make its next retail decision?

We’re excited to continue building with Super Lucky Elephant and creating more opportunities for consumers to experience its Taste of Thailand.

Planning an in store experience for Q4 or 2027? Send us a message with “RETAIL” and we’ll share the three questions we use to help turn an in store experience into shopper action.

08/25/2026

A campaign can look culturally relevant and still miss the people it was created to reach.

One useful way to test your strategy before September 15 is to ask this:

👉 Could you replace “Hispanic” with another audience and keep most of the campaign unchanged? If the answer is yes, the strategy may not be specific enough.

That happens when the campaign starts with cultural cues instead of the consumer. Spanish copy, familiar foods, music, colors, or imagery can support an idea, but they do not replace understanding who you are speaking to. A campaign for Mexican American shoppers in Southern California should not automatically look or operate the same as one created for Puerto Rican consumers in the Northeast or Cuban American households in Florida.

That understanding should influence more than the creative. It can affect the retailer you choose, the neighborhood where you activate, the people representing the brand, the language mix, the product story, the occasion you connect with, and what happens after someone interacts with you.

Before approving an Hispanic Heritage Month activation, ask who specifically you are trying to reach, why your brand belongs in that moment, where cultural understanding changed an actual ex*****on decision, and what relationship you plan to continue after October 15.

If your team can answer those questions with specifics, Hispanic Heritage Month becomes more than a date on the marketing calendar. It becomes an opportunity to build trust that can continue long after the celebration ends.

08/20/2026

🗓 What will still be true about your brand on October 16?

Hispanic Heritage Month can create an important moment to connect with Hispanic consumers. But authentic Hispanic marketing is not defined by what a brand says between September 15 and October 15. It is defined by the strategy, consumer understanding, and commitment that continue after the calendar moves on.

In our latest blog, we share five questions CPG marketers can use to pressure test a Hispanic Heritage Month campaign before creative is approved. They cover audience definition, brand relevance, consumer value, year round planning, and measurement.

If Hispanic Heritage Month is part of your marketing plan this year, this is a useful framework to bring into your next strategy conversation.

Read the full article on our blog: LINK IN BIO

08/18/2026

Some products need more than shelf visibility. They need to be experienced.

We are excited to welcome and support the brand through in store experiences that introduce shoppers to Thai cooking in a way that feels approachable and easy to recreate at home.

With products like Pad Thai and Thai curry cooking kits, the opportunity goes past offering a taste. Shoppers can watch the preparation, see how the ingredients come together, taste the finished dish, and ask questions before deciding to purchase.

That interaction can make a new product feel much more familiar.

For NeoSol, the store is a place to create that understanding. We help CPG brands turn product discovery into an experience that gives shoppers more context, more confidence, and a stronger reason to bring the product home.

We are proud to support SIAM as more consumers discover Thai flavors through experiences built around tasting, learning, and real product interaction.

08/13/2026

🏅Two years. Two Platinum Pinnacle Awards. Two different sides of the work we do 🏅

NeoSol Marketing has been awarded the 2026 Platinum Pinnacle Award for Influencer Marketing Program for our work with Helados Sarita USA

Last year, we were recognized for Social Media Campaign of the Year with Ce***za Superior. This year, the recognition moves to influencer marketing. For us, that progression matters.

It shows what can happen when cultural insight is carried across the consumer experience, from brand strategy and digital content to the voices consumers already know and trust.

With Helados Sarita, the goal was never to treat influencers as another media placement. The work was about creating a connection between a brand with deep cultural roots and consumers who could recognize something familiar in its story.

☀ Case study: https://neosolmarketing.com/case-studies/helados-sarita-frozen-foods/
☀ Award: https://www.pinnacle-award.com/winners-marketing-communications-2026

Another Platinum for the shelf. And another reminder that cultura and performance belong in the same strategy.

Powered by cultura. Driven by results.

Address

1407 Batavia Suite 106
Orange, CA
92867

Telephone

+17146922480

Website

http://neosolcorp.com/

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