NeoSol

NeoSol ☀️ 20 Years of Marketing that Lights the Way between CPG Brands & Hispanic Consumers with Integrated In-Person & Digital Strategies

Based in Southern California, NeoSol is the go-to Marketing agency for targeting the Hispanic Market. With a team integrated fully by first and second generation Hispanics, we not only understand what the market wants; we are the market. We provide brand marketers with solutions to identify, reach and engage targeted Hispanic consumers where they live, learn, work, play, and shop. NeoSol combines

Strategic and Tactical Solutions to create a fully integrated Marketing Strategy. Our services include digital marketing, social media strategy & management, SEO, in-store sampling, tradeshow support, retail events and promotions, mobile campaigns, field marketing and event planning and execution. NeoSol continues to grow by offering choices and greater value on the essential services marketers are demanding in today’s crowded Food and Beverage industry. The Hispanic market is no longer a niche market. The Hispanic Market is the largest minority market in the United States accounting for approximately 1 in 6 residents or 46.9 million people. By 2050, the Hispanic population will account for 30% of the total population. Let NeoSol help you place your brand, product or service in front of the Latino consumer and at the top of their minds. NeoSol promises to bring their philosophy of authenticity and quality customer service to the table and increase your market share significantly. We ARE your link to the Hispanic Market.

At NeoSol, we help brands like .uha.mikakuto build retail experiences that help shoppers discover products in memorable ...
06/05/2026

At NeoSol, we help brands like .uha.mikakuto build retail experiences that help shoppers discover products in memorable ways.

Puchao, is a Japanese chewy candy known for its distinctive dual-texture experience. Each piece combines a soft chewy layer with real gummy inclusions inside, creating a product that stands apart from traditional candy offerings.

Our role is helping products like these stand out where purchase decisions happen most: in-store.

Through retail activation and shopper engagement strategies, NeoSol helps consumers experience what makes a product unique before they make a purchase decision. For innovative products like Puchao, creating understanding and excitement at shelf can play a major role in driving trial and building brand awareness.

From increasing visibility at retail to creating stronger shopper connections, we help brands move beyond product placement and toward meaningful consumer engagement.

*****on

At NeoSol, we help brands like California Girl strengthen their retail presence through in-store engagement that connect...
05/26/2026

At NeoSol, we help brands like California Girl strengthen their retail presence through in-store engagement that connects products with shoppers in meaningful ways.

California Girl offers a versatile line of canned seafood products, including Shrimp Cocktail, Baby Clams, Abalone, and Sardines. With high-protein, gluten-free, and sugar-free options, the brand delivers convenient seafood choices for today’s consumers.

Our role is helping products like these stand out where purchase decisions happen most: in-store.

Through retail activation and shopper engagement strategies, NeoSol helps consumers better understand product quality, convenience, and everyday usage occasions. For specialty food categories, that education can make a major difference in building shopper confidence and encouraging trial.

From increasing visibility at shelf to creating stronger consumer connections, we help brands move beyond product placement and toward real retail impact.

At NeoSol, we specialize in helping CPG brands connect with multicultural consumers through strategic retail ex*****on and culturally informed engagement.

Most CPG brands plan Hispanic retail growth one campaign at a time.A sampling program.An influencer push.A seasonal acti...
05/21/2026

Most CPG brands plan Hispanic retail growth one campaign at a time.
A sampling program.
An influencer push.
A seasonal activation.

Each effort can create momentum, but sustained growth needs structure.
Our May blog breaks down what a 12-month Hispanic Retail Growth Roadmap can look like for CPG brands looking to scale across regions, retailers, and consumer touchpoints.

From pilot and baseline measurement to regional expansion and integrated retail growth systems, the article outlines how brands can move from isolated activations to a more predictable growth model.

Because Hispanic retail growth compounds when retail activation, digital follow-up, regional data, and consumer engagement work together.

Read the full article on our blog: https://neosolmarketing.com/2026/05/21/12-month-hispanic-retail-growth-roadmap-for-cpg-brands/

Something interesting happens when brands truly understand Hispanic consumers.They stop treating Hispanic marketing as a...
05/15/2026

Something interesting happens when brands truly understand Hispanic consumers.
They stop treating Hispanic marketing as a “multicultural adaptation.”

And start building strategy around cultural understanding from the beginning.
That shift changes how brands think about:
• family dynamics
• community influence
• trusted retail spaces
• cultural moments
The result is not just better creative.
It’s stronger trust.
More natural retail engagement.
And consumer relationships that feel authentic instead of transactional.

The brands growing fastest with Hispanic consumers today are not simply translating campaigns.
They are designing them differently from the start.

For those working in multicultural marketing: Where have you seen cultural understanding make the biggest difference in campaign performance?

05/13/2026

“If you ever want to see me smile like a little kid… Give me free samples 😂”
Last Friday I attended a Día de las Madres event at Albertsons…
And for once, I wasn’t there working the event.
I got to experience it as a mom ❤️
There were sampling booths everywhere:
Food.
Drinks.
Recipes.
So many creative meal ideas.
And honestly?
I LOVE free samples 😂
Not because they’re free…
But because they make life easier.

As someone who cooks most days, I’m always thinking:
“What can I make tonight that’s easy, affordable, and different?”
Sometimes all it takes is one small sample or recipe idea to inspire a completely new dinner at home.
That’s why I still believe in-store demos are so powerful.
People don’t just see the product.
They:
✨ taste it
✨ imagine making it at home
✨ picture their family enjoying it
✨ discover new ways to break out of the same routine
And I also loved seeing the community come together.
The mariachi group from the Downey School District performed, and it was beautiful watching young people connect with their culture while families celebrated together ❤️
Moments like that create real connection.
Not just with consumers…
But with communities.
Yes, creating these experiences takes work behind the scenes.
But if it helps families, inspires home cooks, and creates lasting memories?
It’s worth it.

Now excuse me while I continue my campaign to become a professional free-sample taster 😂
What’s a food sample you tried once and never forgot?

- Ilyana

Many CPG brands assume that if their product performs at shelf, growth will follow.But in Hispanic retail, adoption rare...
05/06/2026

Many CPG brands assume that if their product performs at shelf, growth will follow.
But in Hispanic retail, adoption rarely happens after a single interaction.

What we continue to see in market is that consumers move through a sequence of exposure and validation before making a purchase decision.
· Sampling introduces the product.
· Visibility reinforces it.
· Community and word of mouth build trust.

When programs are cut short, brands are not measuring failure.
They are interrupting the process.

Growth happens when trial is sustained long enough to convert into familiarity, and familiarity into repeat purchase.
That is why we approach activation as a system, not a moment.
Try → Buy → Love®.
Curious what others have seen as the biggest barrier when launching new products at retail.

Download our FREE Hispanic Retail Growth Playbook and end the guess work: https://neosolmarketing.com/guide-download/

Last Saturday at Día del Niño at La Bonita in Las Vegas, NeoSol supported activations for Cordialsa and Goya Foods , hel...
04/30/2026

Last Saturday at Día del Niño at La Bonita in Las Vegas, NeoSol supported activations for Cordialsa and Goya Foods , helping turn a community celebration into an opportunity for product discovery, family connection, and brand visibility.

From interactive booth experiences to a game activation at the Cordialsa booth that quickly became a favorite with kids and families, the event showed how cultural moments can create authentic engagement when brands show up with purpose.

More than 1,000 attendees. One powerful reminder that brand engagement can be both meaningful and memorable.

Many brands believe they are doing Hispanic marketing. But too often, what they are doing is outsourcing culture in frag...
04/28/2026

Many brands believe they are doing Hispanic marketing. But too often, what they are doing is outsourcing culture in fragments. Disconnected tactics do not automatically create cultural relevance, or sustained growth.

What we continue to see in market is that Hispanic consumers respond less to isolated activations and more to systems of trust built over time.
That is why some brands are shifting the question.

❌ Not:

How do we run Hispanic activations?

✅ But:

How do we build Hispanic retail growth infrastructure?
That is a much more strategic conversation and we have answers. You can find our complete playbook here, no strings attached: https://neosolmarketing.com/guide-download/

What are your thoughts? Share with us in the comments.

Last week we were running in-store activations in Southern California and one moment stood out.A shopper stopped, tasted...
04/24/2026

Last week we were running in-store activations in Southern California and one moment stood out.

A shopper stopped, tasted the product, and immediately called her daughter over to try it too. Her daughter tried it, liked it, and agreed that she would enjoy eating it as well. This happens more often than people realize.

In many Hispanic households, purchasing decisions are collective conversations, not individual decisions. That’s one of the reasons real-world product experiences still play such a powerful role in this market.

Advertising builds awareness.
But trust often forms when consumers interact with the product in person and share that experience with family members.
It’s also why brands that combine experiential engagement with cultural understanding tend to build stronger long-term relationships.

We explore this dynamic in the Hispanic Retail Growth Playbook we recently published for CPG teams.

If you’re thinking about Hispanic growth this year, the guide may offer a helpful perspective. Download the Hispanic Growth Playbook: https://neosolmarketing.com/guide-download/

Hispanic consumers remain one of the strongest growth engines for CPG brands.Most brands are still relying on translated...
04/22/2026

Hispanic consumers remain one of the strongest growth engines for CPG brands.

Most brands are still relying on translated campaigns, influencer posts, or occasional demos. But growth happens when these efforts are connected into one system across retail, community, and digital touchpoints.

That’s why we created The Hispanic Retail Growth Playbook.

A practical framework designed to help brands move from isolated activations to integrated consumer experiences that drive real ROI.
Inside the playbook:
• A structured approach to engaging Hispanic consumers where they live, play, and shop
• Integrated retail activation strategies that connect in-store, digital, and community
• Cultural principles that drive trust, loyalty, and household pe*******on
• A system to turn trial into sustained retail growth

Because growth in Hispanic markets is not driven by campaigns.
It is built through connected systems.

Start planning with clarity and execute with confidence.
Download the playbook: https://neosolmarketing.com/guide-download/

Address

1407 Batavia Suite 106
Orange, CA
92867

Telephone

+17146922480

Website

Alerts

Be the first to know and let us send you an email when NeoSol posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to NeoSol:

Shortcuts

Share