Fresh Concepts

07/20/2026

Summer is when most people think about vacations.

The smartest marketing teams are already thinking about fall.

Customer events. Employee recognition. Sales meetings. Year-end appreciation. The most memorable brand experiences rarely come together at the last minute. They start with thoughtful planning.

Now is the time to start thinking about the moments you want people to remember this fall.

If you're looking for fresh ideas to create memorable brand experiences, let's connect.

Many businesses are gearing up to send out corporate holiday gifts. But when is the best time to send them? Click to learn more.

06/22/2026

06/19/2026

We're seeing more organizations look beyond products and focus on the experience surrounding them.

House of HALO showcased a variety of ways to bring a brand to life, from personalization and gifting to interactive activations and shareable moments.

A few great examples of how thoughtful experiences can leave a lasting impression.

Brand experiences come in many forms. Some are highly immersive. Others are intentionally simple. What they have in common is their ability to bring a brand to life in ways people can see, use, wear, carry, and experience firsthand. From custom book covers and apparel personalization to photo experi...

06/04/2026

Interesting perspective from HALO CEO Jim Hilt on the future of branded merchandise and brand experience. As client expectations continue to evolve, it's exciting to see where the industry is headed.

HALO has always been a company that helped shape this industry. What's exciting now is where it's headed next. Our CEO, Jim Hilt, sat down with PPAI - Promotional Products Association International to talk through HALO's next chapter — how the company is moving from transactional products to syste...

06/03/2026

The strongest brands aren't built through a single campaign or touchpoint.

They're built through a connected set of experiences that people see, use, wear, carry, and remember.

New consumer research from PPAI reinforces the impact of branded merchandise when it's useful, relevant, and thoughtfully executed:

• 48% of consumers said it led them to look up a brand
• 39% said it led to a purchase

When brand expression becomes part of everyday life, it does more than generate impressions. It helps create lasting connections with customers, employees, and prospects.

Take a look at the research below. If you're thinking about new ways to bring your brand to life, let's connect.

PPAI's Consumer Study reveals insights into the logic behind when and why an end user might throw away a branded merch product.

05/27/2026

Summer is one of the best times of the year. ☀️

School’s out. Family vacations. Pool days. Grill nights. A little more breathing room.

But for a lot of brands, it’s also when Q4 planning quietly starts taking shape.

Holiday gifting. Customer sends. Events. End-of-year experiences.

The brands that feel the most prepared later usually started the conversation now.

Let’s get ahead of it while there’s still time to do something creative with it.

03/25/2024

Dive into our all-new eco-friendly offerings and socially responsible strategies that elevate your brand's values and make a meaningful impact. Let's lead by example and inspire conscious choices in others.

Your guide to sustainability and cause marketing.

03/20/2024

The future of nursing is in our hands. 🤲 Let's work together and show our nurses the thoughful recognition they deserve with appreciation gifts that boost morale and renew their commitment to their profession and healthcare organization - it'll make a real difference! 🩺💙

Trending gifts to celebrate National Nurses Week.