https://www.courtneyfreitag.com/

Courtney Freitag Brand Coach, Oregon City, OR (2026)

01/05/2023

It felt like I rode the waves of 2022 entrepreneurship with no paddles.

No life raft.
No water wings.
It was choppy seas, incredible views, and lots of rising tides.

My intention for the new year is to make my circle smaller, more intimate, more intentional. Hone in on exactly what women in real estate need to be in complete control of growing a profitable business that fills you completely up.

That feels unabashedly YOU. Where flexibility, work-life balance, and recharging isn’t a foreign concept.

You ready?

12/13/2022

Fumbling and mumbling when trying to engage, write content, and connect with buyers and sellers in a competitive real estate market can be frustrating.

It holds you back. It affects your confidence and connection. It makes you question your skills, worth, and if you're truly cut out to be an agent.

When you have a clear and defined personal brand that finally feels like you, it radiates to your clients. No more swirling thoughts, downplaying your expertise, or shying away from the incredible results you get your people.

The result?

🔥 Feeling calm, articulate, and strong on sales calls
🔥 Having an approachable, authentic presence that inspires
🔥 Generated quality leads with holy grail like-minded people
🔥 Feeling aligned, purposeful, and balanced to grow intentionally
🔥 Attracting higher priced listings easily and consistently
🔥 Finally feeling the worth and value you've been seeking

I can get you off the messaging hamster wheel, help you find the FUN in your business, and truly put into words why you're the agent to hire.

I'm now booking for Q1 in 2023 so you can develop a high-converting personal brand that oozes authenticity, professionalism, and who you truly are as a woman in real estate. Are you ready?

12/10/2022

"I'm going to have to let you go. You're just taking this job too seriously."

Yep. I was fired from a job in my 20s for caring too much. (Did I mention it was a small business with a team of 5?)

I spent most of my life putting so much pressure on myself that I couldn't just...be. I wasn't just an employee, I had to be the best/fastest/friendliest and if not, well I was a failure.

The biggest lesson I've learned in creating multiple businesses is how vital it is to release the pressure. Trust that you've done hard s**t before and you can most certainly do it again.

I learned a lot about myself for "caring too much." It's not a flaw. It's not a deficit. It's my super power.

Want a personal brand coach who "cares too much" about your real estate success? My DMs are open to map out how we can wrap up all your innate qualities and super powers into a high-converting brand you can take with you anywhere!

12/09/2022

Today's savvy buyers and sellers crave an experience and an agent who they truly connect with. Leaning on just your brokerage brand without crafting a personal one means you're falling short of growing your SOI and generating quality leads.

Swipe through for some easy tips to implement now in your real estate business so you're building a personal brand you can take with you anywhere.

Need help identifying your personal brand strategy, logo, and marketing materials that stand out in a saturated market? Comment "branding" and I'll connect to help you brainstorm strategies you can use now to hit your goals in 2023.

12/09/2022

Are you surprised how deeply personal creating a personal brand is?

As a woman in real estate, it's vital to be able to clearly express your individual values, promises, interests, hobbies, and mission.

Beyond your brokerage's. (Please read that again).

It requires vulnerability to dig into areas of business that feel a bit fuzzy. Trusting your failures are the best teachers. And challenging yourself to look beyond trends and templates.

Bottom line: if you want a unique personal brand that emotionally connects to your audience, it requires jumping into the deep end.

🔑 Going beyond surface-level messaging
🔑 Being clear and direct with your niche expertise
🔑 Building strong referral relationships
🔑 Oozing authority to be top-of-mind

My clients commit to going beyond brokerage templates and defining YOUR unique voice. That way marketing, messaging, and content never feels forced because it's just an extension of YOU.

Nothing feels forced, weird, icky, or confusing.

The results?

❤️ Filling a pipeline with quality leads who get what you're all about before they book a call
❤️ A content framework that lets you be consistent on social media and grow an engaged audience
❤️ Understanding how to elicit emotion and magnetize quality people ready to choose you
❤️ Growing, scaling, and stretching your business in ways that prioritize work-life balance

How do you feel about growing and evolving your personal real estate brand? Let me know in the comments!

12/07/2022

I was recently asked how to create a memorable on-brand experience for buyers coming in from out of town. We agreed she could go way beyond a local newspaper and map and infuse her personality, showcase local hot spots, and get her clients excited about a new community.

Here are some things we came up with so her clients keep her top-of-mind and fall in love with their new city:

❤️ Ask local pubs, boutiques, or cafes to donate a gift card so newbies to the area can really immerse themselves in the neighborhood. You can thank them with a tag and shout out on social media which is a win-win for everyone.
❤️ Create a fun scavenger hunt or walking map of the downtown or city center with popular landmarks, eateries, and historical facts. You can add your favorites, quirky statistics or even some folklore about haunted buildings or underground tours.
❤️ Create an efficient, detailed guide of the area. Relocation buyers are generally quick decision-makers and having a helpful at-a-glance understanding of local schools, neighborhoods, and shopping can help tremendously.
❤️ Build a “10 things you’ll love about (CITY)” basket or deck of cards with places you love, annual events, resources, and much more. Something portable and handy to pull out and explore once they’re settled
❤️ Partner with local vendors and create a “coupon book” for services your new buyers will need at the new place. Home cleaning, yard maintenance, air duct vacuuming, laundry service, and food delivery are a few things that will make this transition much easier for your people.

Have some to add to the list? I’d love to hear them in the comments! 👇

12/07/2022

As a woman in real estate, my guess is you didn’t have “influencer” on your list of duties. But social media is a powerful, free tool for lead generation, to boost your authority, and convey your niche expertise.

My chats have shown me that many women feel overwhelmed, confused, and bogged down without a plan for using social media. So, be honest, you avoid it. Or post here and there when you’re in the mood. Snap a selfie and call it good.

All that brain power and energy could be spent actually hooking those dreamy leads, expanding your SOI, and getting more referrals. Not fretting over your feed and hoping that the Instagram algorithm puts your post in front of the right people.

What if you had a plan that cut out the stress and let you get back to basics?

🔑 Nurture the audience you do have an engage with them in the DMs
🔑 Highlight events, listings, and your POV on industry topics
🔑 Get excited and feel confident every time you do a quick video
🔑 Use built-in engagement features that the algorithm loves

Insta-Site Strategy for Agents puts the control in your hands, giving you a framework to change out as much or as little as you’d like, and giving your audience what they really want.

Using content pillars, informative and engaging content, and showcasing your unique expertise lets you switch out a 15-grid template weekly, monthly, or quarterly.

While that’s working in the background, you’re able to be in the moment, talk and ask questions, and offer up your knowledge using the other IG features that the algorithm loves.

Want a free demo of the Insta-Site Strategy for Agents to see if it’s a right fit for you? Send me a DM and we’ll jump on a 20-minute call so I can show you the ease of this plug-and-play system.

12/06/2022

"Why did we move, mom?"

My 13-year-old posed the question as we walked around our favorite park from the old neighborhood.

I explained that you make decisions in life to change your circumstances, expand, or ground you—even if for a blip in time. We have no idea where these decisions might lead or what doors they might open. They key is to trust that they were made with the best intentions with the information available at the time.

(And that it's still really hard even at 48 to embrace this).

If I can model anything for her in life and business, it's that contentment comes from within first. When we have that first, any location seems like the best.

It's not quite resonating with her yet (ah, teens). But I like that we get to have these conversations so she feels heard and validated and can understand the power of choice.

What's a choice you've made recently where you had to trust your gut?

10/10/2022

If you are wringing your hands wondering how many times a week to post on social media, stop.

If you're unsure what the hell to even post other than your real estate listings, market news, and industry trends, listen.

If you're paying an agency to simply schedule and post Canva templates to hit an imaginary consistency goal, don't.

Let your shoulders drop.
Exhale big.
Stop spinning in circles.

I'm going to show you how to make it a whole lot easier.

You know that being on a social media platform or two is going to help grow your real estate business. And you realllly want it to seem as effortless as the agents you see crushing it online.

Let me know if any of this rings true:

👉🏼 Going down a YouTube rabbit hole to learn about Reels and if dancing and pointing is how to get leads
👉🏼 Buying a low cost calendar, scripts, and Canva templates so you can check "social media marketing" off your list
👉🏼 Avoiding posting or trying new strategies because it leaves you overwhelmed and uninspired
👉🏼 Unsure how much personal stuff to post online so you don't end up posting anything

What if I told you that using social media as a TOOL in your business begins with your personal brand and storytelling that inspires your audience?

That when you have frameworks, strategies, and the right strategies that work for you, attracting quality leads is easy?

Want to be more in control of your real estate business growth, niche into a specialty area of the industry, or grow an aligned audience who engages regularly?

I'm dishing about all of this and much, much more in a 3-day FREE workshop starting on Oct. 31 🎃! (Costumes, anyone?)

I want you thinking deeper, broader, and more intentionally about your on-brand social media content.

Who wants the link to register? Drop a comment 👇🏼

10/06/2022

All of my clients get results.⁠

Worthiness. Validation. Control. Contribution.⁠

(Sure, they also hit income goals and take dream vacations).⁠

These intangible results lead to impact, a ripple effect, and ooze into every part of your life and real estate business.⁠

When you invest in yourself, do you look at price and monetary ROI, or do you consider the power of overcoming fears and feelings that have probably been holding you back for years?⁠

Investing in programs, free webinars, and starting and stopping strategies will not get to the root of what's stalling your real estate business.

The real work is uncovering and discovering your root feelings so you can lead with a clear message that finally feels like YOU.⁠

If you're craving flexibility, contribution, and respect, let's create a stunning and strategic brand that converts so you impact others with your expertise.⁠

When you feel energized, purposeful, and at ease, it magnetizes money, clients, and connection because you're facing feelings head on.⁠

What’s the best intangible result for your clients when they work with you? Let me know! 👇🏼

08/28/2022

Let's talk about the V-word.

Vulnerability!

It shows up and feels innately different from person to person. But no arguing how vital it is if you're marketing your real estate business online.

People purchase based on emotion and sharing yourself openly and honestly is a one-way ticket to relatability with your audience.

I’m here to tell you being vulnerable doesn't have to look like:

👋🏼 Dear Diary type of posts
👋🏼 Airing dirty laundry
👋🏼 Twerking on Reels
👋🏼 Forced smiles for a selfie
👋🏼 Constantly sharing your income

Vulnerability can look like:

👍🏼 Identifying where to push yourself and where to meet yourself
👍🏼 Having notes or a script if it helps with your live video
👍🏼 Sharing a tidbit about your life and hobbies
👍🏼 Sharing a simple insight or lesson
👍🏼 Recording your video content if live makes you too anxious

Maybe your history, upbringing or personality makes vulnerability a scary place to be.

I get it: judgement, fear of failure, scrutiny.

I promise you that release the pressure and practicing will produce greater results than the fear you feel.

And it’s contagious! When someone tells me I inspired their first live or piece of content, all those sweaty palms were worth it.

You have the power to pave the way for others with your vulnerability. To inspire and attract quality leads with your story and niche expertise!

Vulnerability isn’t an innate skill. But as you can see it’s so important!

Want support with developing your unique strategies so vulnerability doesn't stall your growth in real estate?

Book a call and let's uncover what is most important and infuse it into a high-converting brand that finally feels like YOU!

Courtney Freitag Brand Coach

01/05/2023

12/13/2022

12/10/2022

12/09/2022

12/09/2022

12/07/2022

12/07/2022

12/06/2022

10/10/2022

10/06/2022

08/28/2022

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