Resource River

11/14/2021

Is your sales team complaining about your marketing leads? Does your marketing team complain that your sales team does not even follow up on the leads? What’s the truth about your current leads? When marketing attends a trade show does sales complain that the leads are not worth following up on? G...

11/14/2021

And it bothers me… I see so many companies relying on page 1 search engine traffic as their strategy to acquire new business. Here's the deal: The problem with the Google ad platform is they don’t provide you with prospect identities.

11/03/2020

TikTok is an app that was designed exclusively for engagement. That's why it's smashing every other social media platform in that regard. It's an...

02/01/2020

Would you like a better strategy to make outbound calls and connect with the right people at the right companies?

Let’s start with a fictional B2B company that we’ll call Acme Corporation. In our example, Acme Corporation has an inside sales rep named Tim who makes outbound sales calls.

01/30/2020

Would you like a better strategy to make outbound calls and connect with the right people at the right companies?

Let’s start with a fictional B2B company that we’ll call Acme Corporation. One of my favorite childhood cartoons involved a fictional company called Acme Corporation.

01/29/2020

Learn a better way to acquire new customers and sustainably grow your revenue!

And it bothers me… I see so many companies relying on page 1 search engine traffic as their strategy to acquire new business. Here's the deal: Companies are bidding on the same keywords or trying to rank organically for the same keywords and letting Google and other platforms burn through their ca...

08/23/2019

08/23/2019

"Losses are currently at $1.3 billion a year, but could continue to increase"

Losses due to fraudulent influencer marketing reached $1.3 billion this year and are on the rise.

02/13/2019

Updated for December 2018. Here are some of the most interesting LinkedIn statistics I have been able to dig up.

02/13/2019

Did you know that 65% of adults use a social networking site? Of course you do. Everyone is on some sort of social media channel – even your non-tech savvy Grandma. Simply put, if you’re not using social media to promote your brand, then you’re already at a major competitive disadvantage. Even...

02/13/2019

To help you on your way, here are 7 well-rounded free image resources to help you get started.

02/13/2019

The notion of retirement is gone. It didn't exist in the 19th century and it's not going to exist in the 21st century.