01/09/2023
Need to find a restaurant or figure out how to do something?
Young people are turning TikTok to search for answers.
The app might be known for its viral dance videos and pop music to you, but for Generation Z, the video app is now a major search engine.
While Google might still be the number one search engine, people are turning to Amazon to search for products, Instagram to stay updated on trends, and TikTok to search for... anything.
In July, a Google senior vice president said: “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram”.
I mean, if Google is already making a statement about it, why aren't your brand using those social platforms?!