09/01/2026
Is AI recommending your business… or your competitor?
I recently got a call from a completely cold lead who lives 2 hours away from me.
They weren’t referred by someone.
They found Arising Co because we were the #1 marketing company recommended to them by Claude.
That is exactly why, since the first week of July, we’ve published 100+ pages across our website.
We’re intentionally building content so we can be found when someone searches through ChatGPT, Claude, Gemini, Google, and wherever search is heading next.
And when I look at a lot of business websites, I see the same problem:
- A homepage.
- A few service pages.
- Maybe a contact page if it's not in the homepage.
And that’s about it.
The business may offer 10 services across 20 different cities, but their website barely explains any of it, and it is that lack of content that is costing businesses visibility.
If Google or AI doesn’t have enough information to understand:
What you do
Who you serve
Where you serve
What problems you solve
Why someone should choose you
…why should we expect it to recommend you?
Your website must become a library of useful information that makes it incredibly easy for both people and AI to understand exactly why your business is relevant.
The businesses building that library now are going to have a serious advantage over the ones that wait.
Not sure if your business is showing up? DM me to find out.