Intrepy Healthcare Marketing

03/18/2026

The way patients find and choose medical care is evolving, and many traditional healthcare marketing strategies aren't delivering the growth that practices expect.

Join us for our upcoming webinar, Specialty Medical Marketing for 2026: Strategies That Actually Work! 🚀 CEO Justin Knott and CMO Tomi J. Barton will dive into how modern medical marketing operates in today’s digital landscape. 🤖

We’ll explore how patients discover practices through search engines and AI platforms, the importance of building trust before they contact your office, the real factors behind conversions, and how to measure what truly drives patient growth. 📈

If you’re responsible for marketing, strategy, or growth at a specialty practice or multi-location group, this session is essential for understanding what works today and creating marketing systems that deliver long-term results. Don’t miss out!

📅 April 9 🕒 2:30 PM EST

Register using the link below!

https://intrepy.easywebinar.live/registration-16?utm_source=linkedin&utm_medium=event&utm_campaign=specialty+medical+marketing+for+2026+webinar+2_2026

03/16/2026

Dermatology is one of the most competitive specialties in healthcare marketing today. Patients researching cosmetic procedures and skin conditions often compare multiple practices before choosing where to schedule an appointment. Your dermatology advertising must do more than generate traffic!

In this blog, we break down several strategies that consistently help dermatology practices grow, from building visibility in search and social platforms to creating educational content that answers the questions patients are already asking online.

If you are evaluating ways to strengthen your dermatology marketing strategy, this guide highlights approaches that support both patient acquisition and long-term brand authority.

Read the full blog linked below 👇

https://intrepy.com/dermatology-advertising-strategies/

Discover 17 proven dermatology advertising strategies. From Google Ads to social media, learn how to attract qualified patients and grow your practice.

03/13/2026

Photos from a recent Pace Brantley Preparatory School event sponsorship! 🎉

Intrepy Healthcare Marketing is proud to support organizations like Pace Brantley that are making a meaningful impact in their communities.

Pace Brantley is an incredible organization dedicated to helping students with learning differences reach their full potential. 💪

Located in Longwood, Florida, Pace Brantley Preparatory School specializes in educating students with dyslexia, autism spectrum disorder, OCD, ADHD, and other learning disabilities. Through hands-on learning, assistive technology, and individualized support, their team empowers students in grades 1–12 to thrive academically and personally.

03/03/2026

Before a patient visits your website…
They read your reviews. ⭐⭐⭐⭐⭐

And in 2026, reviews don’t just influence trust. They influence visibility.

✔️ They impact your Google local rankings
✔️ They influence click decisions
✔️ They even contribute to how AI platforms surface and reference providers

A steady flow of recent, positive Google reviews signals authority to both patients and search engines.

Bonus tip: When appropriate, encourage patients to mention the name of their procedure in their review. Phrases like “knee replacement,” “Botox,” or “Mohs surgery” help strengthen search and AI visibility around those services.

Reviews aren’t just feedback anymore; they’re a growth strategy.

Read more about medical marketing strategies for 2026 on our blog: https://intrepy.com/12-medical-marketing-strategies-practice/

02/26/2026

What searches actually trigger AI Overviews and which don’t?

Right now, we’re seeing up to 66% of informational healthcare searches trigger AI overviews.

For example:
- “Why do my knees make a grinding sound?”
- “What causes blurry vision in one eye?”
- “How do I know if a mole is a problem?”

These questions are increasingly being summarized by AI at the top of the page.

But, when someone searches for local services like:
- “Orthopedic physician near me”
- “Dermatologist in downtown San Francisco”

AI Overviews show up only about 10% of the time. The map pack, paid listings, and traditional local results still dominate. 🗺️

Find out why in the video! Book a free practice assessment on our website: https://intrepy.com/free-practice-assessment/

02/25/2026

Your future patients are most likely researching their skin concerns online before they ever call your office.

They’re asking questions like:
• Is microneedling safe for suntanned skin?
• How do I treat melasma during summer?
• What’s the difference between a dermatologist and a med spa?

When dermatologists consistently publish educational content that answers these real questions, three things happen:

1️⃣ Trust builds before the first appointment
2️⃣ Social engagement increases
3️⃣ Organic SEO visibility improves

Educational content isn’t just posting to post; it positions your providers as the trusted medical authority patients are actively looking for! Learn more about social media marketing for dermatologists on our blog linked below 👇

https://intrepy.com/dermatology-social-media-marketing/

02/19/2026

Choosing a healthcare marketing agency is not just about who has the best pitch. It is about who truly understands your specialty, your patients, and your numbers.

In this video, Tomi Barton shares what she learned after years of leading marketing for a large specialty medical group before joining Intrepy.

Here is what matters most:

✔ They speak your specialty fluently, not just generic healthcare
✔ They understand the difference between patient types, procedures, and revenue impact
✔ They can track results from click to kept appointment

Marketing should drive measurable patient growth, not just impressions and vanity metrics.

If you are evaluating agencies, take a few minutes to hear this perspective. It could save you time, budget, and frustration down the road.

Schedule a free practice assessment on our website: https://intrepy.com/free-practice-assessment/

02/10/2026

Is your medical website helping patients feel confident about their medical decisions or causing them to click away?

A strong medical website should be easy to navigate, mobile-friendly, and built around how patients actually search, read, and make decisions online.

We’ve outlined the most important medical website design tips to improve trust, usability, and patient conversions in our recent blog post. ✅

📖 Read the blog here: https://intrepy.com/top-10-best-medical-website-design-tips/

Discover 10 top best medical website design tips focused on speed, SEO, and HIPAA-safe features that build trust and drive patient growth.

01/28/2026

Thank you to everyone who joined us for our live webinar, AI SEO Visibility for Medical Practices in 2026! 🤖👩‍⚕️

Patients are finding doctors and specialty practices online very differently in 2026! More patients are discovering doctors through AI-generated answers, summaries, and recommendations, often before they ever see a traditional search result.

This shift is already impacting patient acquisition. The practices that adapt now will own discovery in the AI era. ✅

If you registered but couldn’t attend live or want to revisit the key takeaways, you can find a link to the webinar recording in your email inbox! We’ll also be sharing more insights and clips from the webinar soon.

Thanks again to everyone who joined the conversation with CEO Justin Knott and CMO Tomi J. Barton! And stay tuned for an announcement on our next live webinar. 💻

https://intrepy.com/blog/

01/05/2026

📣 Join us for our upcoming live webinar! Thursday, January 22nd at 2:30 PM ET 📣

We are excited to announce our upcoming live webinar presented by Intrepy Healthcare Marketing CMO Tomi J. Barton and CEO Justin Knott: AI SEO Visibility for Medical Practices in 2026 🚀

AI is transforming how patients discover physicians. In Q4 2025, 3 out of 4 health-related Google searches triggered AI-generated overviews, while 25% of patients are bypassing Google entirely for tools like ChatGPT, Perplexity, and Microsoft Copilot.

This 45-minute strategic session breaks down how artificial intelligence determines which physicians and practices earn prominent placement across these emerging discovery channels. You'll gain a clear understanding of the scoring model behind AI visibility, the technical, content, and authority signals AI systems prioritize, and the exact actions you can take to strengthen your practice’s presence in this new environment.

We’ll also separate myth from reality, including what truly matters for AI visibility (and what doesn’t), how HIPAA influences discoverability, and why being #1 on Google requires a different playbook in 2026.

If you want your practice to thrive in the new AI-driven landscape, this session is essential. ✅ Register now with the event link below!

https://intrepy.easywebinar.live/registration-15?utm_source=Linkedin&utm_medium=event&utm_campaign=AI+SEO+Visibility+for+Medical+Practices+in+2026+11_4_25

04/09/2025

📣 Happening tomorrow!

Join rater8's Senior Solutions Marketing Manager, Lauren Lawson, and Intrepy Healthcare Marketing's Founder and CEO, Justin Knott, on Wednesday, April 9, at 2 PM ET, for an insightful webinar to learn how AI is changing the way patients search for healthcare providers.

This session is jam-packed with insights on:
• Google's AI Overviews and how they impact visibility
• The role of ChatGpt. and conversational AI in patient discovery
• What “search fragmentation” means for your practice
• How to optimize reviews, listings, and SEO for the AI era

Whether you're a healthcare professional in marketing, operations, or leadership, you’ll walk away with actionable strategies to stay competitive in the shifting AI ecosystem. ✨💻

Secure your spot now: https://hubs.li/Q03fchLn0.

01/16/2024

Wishing everyone a meaningful Martin Luther King Jr. Day as we honor his legacy of equality and justice for all. 🕊️