Intrepy Healthcare Marketing

04/28/2026

The deadline for medical website accessibility compliance is approaching, and many practices' websites and mobile apps may not meet accessibility standards. 💻

Accessibility isn’t just a technical checkbox. It directly impacts patient experience, legal risk, and your ability to serve every patient who needs care. But most medical websites today still fall short of current standards.

In our latest blog, we break down what these accessibility rules mean, what’s changing, and where most practices are at risk.

At Intrepy, we help specialty medical practices bring their websites into compliance the right way without disrupting performance or patient acquisition. From audits to full implementation, we ensure your site is accessible, compliant, and built to support growth. ✅

Don’t wait until it becomes a problem!

Read the full breakdown on our blog and reach out to us if your practice website needs support using the link below👇

https://intrepy.com/medical-practice-website-accessibility-rules/

04/09/2026

Reminder! 🔔 Live webinar TODAY - Thursday April 9th at 2:30 PM EST 🔔

Specialty Medical Marketing for 2026: Strategies That Actually Work kicks off in an hour at 2:30 PM EST. ⏰

If you’re thinking about how your practice is going to grow in today’s digital environment, this session is worth your time!

We’ll walk through how patients actually discover practices, how trust is built before first contact, what drives real conversions, and how to measure what is truly producing patient growth.

If you’ve been questioning whether your current marketing approach is aligned with how patients choose care today, this will give you clarity. ✅

There’s still time to join us! Register using the link below 👇

https://intrepy.easywebinar.live/registration-16?utm_source=linkedin&utm_medium=event&utm_campaign=specialty+medical+marketing+for+2026+webinar+2_2026

04/01/2026

Did you know nearly half of patient appointments are scheduled after hours? If your practice still relies on phone calls only for scheduling, you’re missing high-intent patients at the exact moment they’re ready to convert!

Patient self-scheduling can be used as a direct conversion lever. Utilizing self-scheduling tools:

👉 Captures demand 24/7
👉 Removes friction from the booking process
👉 Increases conversion rates from both paid and organic traffic
👉 Reduces administrative burden on your team

This results in more patients, better attribution, and a more efficient operation. ✅

Read more about Healthcare Marketing Trends in 2026 on our blog with the link below
https://intrepy.com/9-biggest-trends-in-healthcare-marketing/

03/18/2026

The way patients find and choose medical care is evolving, and many traditional healthcare marketing strategies aren't delivering the growth that practices expect.

Join us for our upcoming webinar, Specialty Medical Marketing for 2026: Strategies That Actually Work! 🚀 CEO Justin Knott and CMO Tomi J. Barton will dive into how modern medical marketing operates in today’s digital landscape. 🤖

We’ll explore how patients discover practices through search engines and AI platforms, the importance of building trust before they contact your office, the real factors behind conversions, and how to measure what truly drives patient growth. 📈

If you’re responsible for marketing, strategy, or growth at a specialty practice or multi-location group, this session is essential for understanding what works today and creating marketing systems that deliver long-term results. Don’t miss out!

📅 April 9 🕒 2:30 PM EST

Register using the link below!

https://intrepy.easywebinar.live/registration-16?utm_source=linkedin&utm_medium=event&utm_campaign=specialty+medical+marketing+for+2026+webinar+2_2026

03/16/2026

Dermatology is one of the most competitive specialties in healthcare marketing today. Patients researching cosmetic procedures and skin conditions often compare multiple practices before choosing where to schedule an appointment. Your dermatology advertising must do more than generate traffic!

In this blog, we break down several strategies that consistently help dermatology practices grow, from building visibility in search and social platforms to creating educational content that answers the questions patients are already asking online.

If you are evaluating ways to strengthen your dermatology marketing strategy, this guide highlights approaches that support both patient acquisition and long-term brand authority.

Read the full blog linked below 👇

https://intrepy.com/dermatology-advertising-strategies/

Discover 17 proven dermatology advertising strategies. From Google Ads to social media, learn how to attract qualified patients and grow your practice.

03/13/2026

Photos from a recent Pace Brantley Preparatory School event sponsorship! 🎉

Intrepy Healthcare Marketing is proud to support organizations like Pace Brantley that are making a meaningful impact in their communities.

Pace Brantley is an incredible organization dedicated to helping students with learning differences reach their full potential. 💪

Located in Longwood, Florida, Pace Brantley Preparatory School specializes in educating students with dyslexia, autism spectrum disorder, OCD, ADHD, and other learning disabilities. Through hands-on learning, assistive technology, and individualized support, their team empowers students in grades 1–12 to thrive academically and personally.

03/03/2026

Before a patient visits your website…
They read your reviews. ⭐⭐⭐⭐⭐

And in 2026, reviews don’t just influence trust. They influence visibility.

✔️ They impact your Google local rankings
✔️ They influence click decisions
✔️ They even contribute to how AI platforms surface and reference providers

A steady flow of recent, positive Google reviews signals authority to both patients and search engines.

Bonus tip: When appropriate, encourage patients to mention the name of their procedure in their review. Phrases like “knee replacement,” “Botox,” or “Mohs surgery” help strengthen search and AI visibility around those services.

Reviews aren’t just feedback anymore; they’re a growth strategy.

Read more about medical marketing strategies for 2026 on our blog: https://intrepy.com/12-medical-marketing-strategies-practice/

02/26/2026

What searches actually trigger AI Overviews and which don’t?

Right now, we’re seeing up to 66% of informational healthcare searches trigger AI overviews.

For example:
- “Why do my knees make a grinding sound?”
- “What causes blurry vision in one eye?”
- “How do I know if a mole is a problem?”

These questions are increasingly being summarized by AI at the top of the page.

But, when someone searches for local services like:
- “Orthopedic physician near me”
- “Dermatologist in downtown San Francisco”

AI Overviews show up only about 10% of the time. The map pack, paid listings, and traditional local results still dominate. 🗺️

Find out why in the video! Book a free practice assessment on our website: https://intrepy.com/free-practice-assessment/

02/25/2026

Your future patients are most likely researching their skin concerns online before they ever call your office.

They’re asking questions like:
• Is microneedling safe for suntanned skin?
• How do I treat melasma during summer?
• What’s the difference between a dermatologist and a med spa?

When dermatologists consistently publish educational content that answers these real questions, three things happen:

1️⃣ Trust builds before the first appointment
2️⃣ Social engagement increases
3️⃣ Organic SEO visibility improves

Educational content isn’t just posting to post; it positions your providers as the trusted medical authority patients are actively looking for! Learn more about social media marketing for dermatologists on our blog linked below 👇

https://intrepy.com/dermatology-social-media-marketing/

02/19/2026

Choosing a healthcare marketing agency is not just about who has the best pitch. It is about who truly understands your specialty, your patients, and your numbers.

In this video, Tomi Barton shares what she learned after years of leading marketing for a large specialty medical group before joining Intrepy.

Here is what matters most:

✔ They speak your specialty fluently, not just generic healthcare
✔ They understand the difference between patient types, procedures, and revenue impact
✔ They can track results from click to kept appointment

Marketing should drive measurable patient growth, not just impressions and vanity metrics.

If you are evaluating agencies, take a few minutes to hear this perspective. It could save you time, budget, and frustration down the road.

Schedule a free practice assessment on our website: https://intrepy.com/free-practice-assessment/