Rockway Exhibits + Events

Rockway Exhibits + Events Custom trade show exhibits & corporate events
- Built with creative advantage
- Partners from plan to floor
📍 Orlando | Nationwide

We're proud to announce that Rockway Exhibits + Events earned Gold for Best Graphics at the 2026 ExSys Awards for our wo...
08/10/2026

We're proud to announce that Rockway Exhibits + Events earned Gold for Best Graphics at the 2026 ExSys Awards for our work with Security Central/Lake Norman Security at ISC West 2026.

The ExSys Awards recognize excellence in system-based exhibit design, adaptability, and innovation, with entries evaluated by experiential design professionals from TEDA's U.S. and International Advisory Boards. To be recognized among such outstanding industry work is an incredible honor.

This award-winning exhibit combined large-format PVC graphics, SEG fabric integration, a 10' x 30' illuminated hanging sign, and three LED video walls to create a cohesive, high-impact brand experience. As one judge noted, the project demonstrated "the kind of mature systems thinking required to produce graphics that don't merely decorate but truly attract and communicate at the same time."

We're incredibly grateful to our client, Security Central, for their partnership and trust, and to our talented team whose creativity, craftsmanship, and attention to detail brought this vision to life.

Looking good is the minimum. Performing is the goal.These three booths we created for InfoComm were designed to do both....
08/10/2026

Looking good is the minimum. Performing is the goal.

These three booths we created for InfoComm were designed to do both.

This is the kind of work we're proud to put our name on.

Thanks to SNA, Williams AV, and Midwich for trusting us with your brands. We'll be sharing more from each project soon.

08/10/2026

"Cool" is subjective. Your audience isn't.

A booth that lands with engineers can completely miss with VP-level HR leaders. Same budget, same effort, wildly different results.

Ashley Nuske has run event programs across a dozen industries, and she's not shy about naming the mistake most teams make before they even hit the show floor.

She names the exact mistake in the clip.

🎙️ EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand

Ten years ago, our CEO Matt Kleinrock sat down across from a young saleswoman full of energy and asked her one question:...
08/07/2026

Ten years ago, our CEO Matt Kleinrock sat down across from a young saleswoman full of energy and asked her one question: "What do you like about sales and why do you do it?"

Her answer wasn't polished. It was persuasive. She talked about the thrill of competition and the rush of closing a deal. Matt hired her on the spot.

That's Mollie Stahl.

Tomorrow, August 8th, marks 10 years since that interview. Ten years of hard work, a few tough seasons, and a whole lot of comebacks. This year alone, she's setting the pace for Rockway with a record-breaking run in sales.

And this year she's celebrating something else too. Mollie got engaged and we couldn't be happier for her.

Last night, the team surprised her with a trophy of her own, a mountain built from glass. Fitting, since if anyone at Rockway knows how to climb, it's Mollie.

Congratulations, Mollie! Here's to the next ten years. 💙

Felicia Kaban (Director, Event Experience at Kenvue) was in a leadership strategy session where everyone was deep into s...
08/06/2026

Felicia Kaban (Director, Event Experience at Kenvue) was in a leadership strategy session where everyone was deep into speakers, themes, and production, all the fun stuff.

She stopped the room and asked one question: "What are we actually trying to change?"

It went quiet. Then everything got clearer. Things got cut from the agenda. The whole strategy got sharper.

That question became the foundation for how she now handles pushy stakeholders, and she's sharing the exact line she uses to challenge direction without starting a fight.

Join us live on August 19 at 1 PM ET and bring your questions.

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

🎙️ NOW AVAILABLE: EP 192 | Stop Measuring Customer Events Like Lead GenYour customer event isn't a prospecting play, so ...
08/05/2026

🎙️ NOW AVAILABLE: EP 192 | Stop Measuring Customer Events Like Lead Gen

Your customer event isn't a prospecting play, so stop scoring it like one. Ashley Claborn joins Matt Kleinrock to explain what actually proves an event worked.

It's comparing attendees against similar customers who skipped it and watching what happens to their spend, their loyalty, and their engagement.

It's running voice of customer sessions with small, targeted groups instead of broadcasting one big survey.

And it's building a host book that keeps your internal team as sharp as the guest experience.

The real question was never how many leads walked out the door. It's whether the people who showed up came back more loyal than the ones who didn't.

Listen/watch here: https://rockwayexhibits.com/podcast/

Not every event deserves the same level of investment. That's the point.Your audience knows the difference between a Tie...
08/03/2026

Not every event deserves the same level of investment. That's the point.

Your audience knows the difference between a Tier 3 regional event and a flagship industry show. Their expectations are different, and your strategy should be too.

But if you've decided a show is important enough to be a Tier 1 event for your company, then commit to it.

→ Show up with a clear strategy.
→ Create an experience worth engaging with.
→ Give people a reason to stop, stay, and remember your brand.

And if you're not willing to do that, it's worth asking a tougher question...

Should you be exhibiting there at all?

The goal isn't to outspend your competitors. It's to show up with intention and create an experience that justifies the investment.

08/03/2026

Ask ten event marketers how their last show went and you'll get ten versions of the same vague answer. Cynthia Montalvo has a different question she asks instead. One that cuts through the "it went well" noise and gets to what actually happened.

It's a small shift. And it changes everything about how you report up.

🎙️EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working

07/31/2026

You're not selling at your booth, you're just standing there while your prospects sell each other.

That's the part nobody puts in the case study. The moment someone turns to a stranger at your event and asks "are you evaluating them too?" does more work than your pitch ever could.

Matt Kleinrock and Cynthia Montalvo (Regional Field Marketing Manager at Steno) get into why that matters more than booth traffic, badge scans, or anything else you're tracking.

🎙️ EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working

Address

4605 L B McLeod Road #700
Orlando, FL
32811

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(407) 440-2952

Website

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