09/01/2022
Our Brand did $2.8M in revenues over the last 12 months.
As an Agency we decided that we’ll share our journey as transparently as possible so our clients can see our wins and our failures publicly.
We learned a lot while building this brand. One of the fundamental takeaways we had was to understand the fact that this brand is primarily a seasonal brand that dominates during gift giving holidays such as Valentines Day, Mothers Day, Father’s Day, Christmas, etc.
Consumer behaviors during those periods are significantly different than outside of those periods.
So we took on a “Stay Lean & Scale Fast” strategy where we cut our costs significantly when things are slow during months like August through October and then we ramp up marketing activities and operations during a 2-3 week BLITZ period 1-1.5 months before the holiday.
We still operate a healthy budget for ads while things are slow even if it’s at break even because it keeps interested prospects coming into the funnel.
Later, when the holiday season starts, we’re able to remarked these individuals through FB/TikTok ad retargeting and SMS/Email campaigns. During those periods we’re able to hit 7x returns on adspend simply because of the previous months of bringing people into our sales pipeline.
All in all this brand did over $550K in profit in 12 months with a projected growth rate of over 35%.
