Eliana Elizabeth

Eliana Elizabeth We are in the business of getting you the business! (In layman’s terms…we make killer ads)

08/18/2026

Just one of the resources inside First Wave. Comment WAVE to join!

08/16/2026

Ad creative trends are cyclical. 🔄

People get used to being sold to in a certain way… then they start tuning it out. Polished graphics work. Then raw content works. Then short-form video. Then statics make a comeback. Then something else takes over.

Which is why I will ALWAYS recommend having a healthy stack of different creative formats running in your ad account.

But there’s one I’d make sure you’re adding right now:

YAPS. 🎤

Yep. Just you. Talking. Teaching. Telling a story. Explaining something. Having an actual human thought for longer than 7 seconds. 😂

Because while AI is making it easier than ever to create more content, people are craving something AI can’t manufacture quite as easily:

Actual human connection.

Your face. Your voice. Your personality. Your opinions. Your weird little side comments. The way you explain something when you’re not trying to cram it into a perfectly polished 15-second Reel.

Don’t ditch your statics, carousels, short-form videos, UGC, graphics, etc. Build the stack.

But add some yapping to it. 👏

Inside First Wave, we’re constantly sharing what we’re seeing work RIGHT NOW in ads + the newest tools, features and settings showing up inside Ads Manager so you can actually take advantage of them before everyone else catches up.

🌊 Comment WAVE and I’ll send you the info to join.

08/15/2026

Evergreen campaigns are one of the most underrated ways to make your Facebook ads smarter over time. 🌊

Every time you shut down a campaign and start over, you’re interrupting the very thing Meta needs most: data.

Why I love evergreen campaigns:

• They keep accumulating learning data instead of constantly starting from scratch.

• You can actually see trends instead of making decisions based on a tiny window of data.

• Winning ads can keep winning instead of getting unnecessarily rebuilt.

• Your ad account gets more seasoned over time because you’re consistently feeding Meta useful conversion data.

• And most importantly: you stop treating every bad day like an emergency. 😂

The goal isn’t to constantly launch new campaigns.

It’s to build campaigns that can learn, adapt, and get better over time.

Comment WAVE if you want to learn how we build and optimize ads like this inside First Wave. 🌊

08/14/2026

If you’re running Meta ads and feel like you’re constantly trying to piece together what’s working, what changed, and what the heck you’re supposed to do next… you need to be in First Wave. 🌊

We built this membership for business owners, marketers, and ads managers who want to actually understand their ads and get better at running them—without paying hundreds of dollars every month for access to experts.

Inside First Wave right now:

🌊 20+ courses + tools in the Classroom — including full courses with multiple modules, trainings, resources, and practical tools you can actually use.

🌊 Expert coaches answering your hardest ad questions DAILY. Not generic answers. Bring us the weird campaign problem you’ve been staring at for three hours. 😂

🌊 Live group Zoom calls where we can dig deeper into strategy, troubleshooting, scaling, creative, tracking, and what’s happening in your account.

🌊 The newest Meta ads updates so you can actually be early to the changes instead of finding out six months later when everyone else is talking about them.

🌊 And we have some BIG things coming that are going to make this membership even more valuable.

And somehow… the founding member price is still only $12. 🤯

That price isn’t going to make sense forever as we keep adding to this thing.

Comment WAVE and I’ll send you the details. 🌊

08/13/2026

I’ve been running an agency and coaching on Meta ads for 5 years now and I’ve been inside hundreds of ad accounts and niches. You can form a strategy to run successful ads to just about EVERYTHING that Facebook allows on its platform. Not sure what your strategy should be? Come ask me inside First Wave! Comment WAVE to join.

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Orlando, FL

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