09/27/2022
Direct Mail 101: Direct mail allows businesses of any size to reach customers at their home, company, or office, delivering a tangible alternative for consumers suffering from digital overload. So, don't throw out the mail just yet – there's a solid case for using direct mail, and the data is just too hard to ignore.
With a more reliable return on investment (ROI), it's no wonder why direct mail continues to be a favored advertising strategy. And while some will argue that direct mail is costlier than sending email, the ROI of sending direct mail is exponentially higher:
~The Online Marketing Institute has revealed that direct mail has a lower cost per lead than any other channel and a conversion rate of 4.4%, meaning your direct mail dollars go farther.
~Direct mail has a median ROI of over 29%, while digital ads only have 16%.
~And according to Royal Mail Group, direct mail boosted ROI by 20% when it was part of an integrated campaign.
