05/06/2026
This is the difference between a website and a landing page when you’re running ads
The homepage on the top has everything. Navigation, multiple services, links pulling you in ten different directions. It’s built to introduce your brand to everyone
The landing page on the right has one job. The exact service the person searched for. Reviews and proof above the fold. One call to action. Nothing else competing for their attention
Here’s why this matters in real numbers:
The average homepage converts paid ad traffic at 2 to 3%. Our landing pages are at 10%
For a shop spending $3,000+ a month on ads that gap means the difference between 8 booked jobs and 20. Same budget. Same ads. Different destination
Most shops running ads have never thought about this. They build a great website, run great ads, and wonder why the cost per lead keeps climbing. The ads aren’t the problem. Where they’re sending traffic is
What the person sees during the ad is equally important to the info being presented AFTER they click the ad
We can also isolate the variables by testing pricing vs no pricing, package info, town names, etc without affecting SEO what so ever
Every service you run ads for should have its own dedicated page. Ceramic coating/PPF/Tint. Each one built around the exact search terms triggering your ads with your proof front and center and one clear way to reach out
The click is not the conversion, what happens after the click is
There is so much marketing psychology that goes into this