South Street & Co.

South Street & Co. We are a digital marketing agency helping businesses succeed through SEO, SEM, and more. South Street & Co.

was established in 2015 when a creative and innovative woman believed she could help small business owners. We understand that you're a small business owner and you need to focus on what you do best, your trade. When hiring South Street & Co., you can be confident that your small business marketing is in the hands of a company that has experience in all aspects of small business marketing. If you

decide your website needs a little facelift, know that you will have full access to the website and all of its content, in the beginning, middle, and end of the process. If you hire us for your small business blogging and SEO, anything that we write or edit for you is your property. takes pride in being transparent by walking our clients step-by-step through projects. Our goal is for you to be satisfied, enriched, and excited about the new piece of your company that we created with you through our marketing strategies.

We’re thrilled to be ranked #18 on Orlando Business Journal’s Book of Lists for Florida Women-Owned Businesses.This rec...
06/15/2026

We’re thrilled to be ranked #18 on Orlando Business Journal’s Book of Lists for Florida Women-Owned Businesses.

This recognition is a reflection of our incredible team and clients who continue to support our growth. ✨

06/09/2026

What if the secret to better agency work isn’t doing more… but automating the right things?

Our agency owner, Kaitlyn Study, joined Drew McLellan on Build a Better Agency to talk all things AI-driven automation: from saving time on repetitive tasks to freeing up brain space for the creative and strategic work that actually moves the needle.

In the episode, Kaitlyn shares real-world ways agencies can use tools like Zapier, ChatGPT, and simple workflows to boost efficiency and support their teams without overcomplicating the process.

If your to-do list has a to-do list, this one’s for you.

🎧 Listen to the full episode and steal a few automation ideas your future self will thank you for: https://agencymanagementinstitute.com/podcasts/building-ai-automations-streamline-agency-operations/

Please join us in welcoming Jessica Judge to the team! ✨Jessica brings a love for strategy, creativity, and getting to k...
05/26/2026

Please join us in welcoming Jessica Judge to the team! ✨

Jessica brings a love for strategy, creativity, and getting to know clients like they’re part of her world. When she’s not building ideas, you’ll find her running, reading, or enjoying Turkish coffee.

Your website content has a way of dropping hints when it’s not pulling its weight.For law firms, those hints might look ...
05/14/2026

Your website content has a way of dropping hints when it’s not pulling its weight.

For law firms, those hints might look like:
⚖️ Practice area pages that no longer rank
⚖️ Blog posts with outdated information
⚖️ Content that takes too long to answer the actual question
⚖️ Pages that aren’t written for how people search today

The good news? You may not need to start over.

A strategic content refresh can help your existing pages become clearer, stronger, and more competitive in both search engines and AI-driven results: https://southstreetmarketing.com/seo-content-refresh/

Most law firms think they need MORE content to rank.They don’t.They need better-performing content.If your blogs aren’t ...
05/07/2026

Most law firms think they need MORE content to rank.

They don’t.

They need better-performing content.

If your blogs aren’t generating traffic or leads, the issue usually isn’t volume, it’s that:
They don’t match search intent
They bury the answer
They’re outdated or hard to scan

We’ve seen pages jump 50–90+ ranking positions just by refreshing, not rewriting.

If you’re investing in SEO but not seeing results, start here: https://southstreetmarketing.com/seo-content-refresh/

And it’s the highest of any industry.So the question isn't whether AI Overviews are reshaping legal marketing, that ship...
04/30/2026

And it’s the highest of any industry.

So the question isn't whether AI Overviews are reshaping legal marketing, that ship sailed.
The question is what your firm does about it.

A few places to start:
- Open your practice area pages with the actual answer, not "we fight for you"
- Attach real attorney names and credentials to your content
- Cite the specific statutes and deadlines in your jurisdiction
- Refresh your top pages quarterly so they reflect current law

Ranking on page one isn't the finish line anymore, getting cited is.

According to a recent Ahrefs study, AI Overviews have cut click-through to the top Google result by 58% in under a year....
04/27/2026

According to a recent Ahrefs study, AI Overviews have cut click-through to the top Google result by 58% in under a year.

Before law firms panic, though, it's worth asking who that lost traffic actually was. A chunk of it was research traffic - people looking up legal definitions, deadlines, and general questions who were never picking up the phone in the first place.

AI Overviews are absorbing that informational layer of search, and honestly, that's not always a loss for your firm.

The real risk is further down the funnel. When someone searches with hiring intent - "best DUI attorney near me," "personal injury lawyer in [city]" - is your firm showing up in the AI summary, or just below it?

That's the visibility worth fighting for. And the content that earns it looks different than the broad informational posts most firms have been publishing for years.

This is what happens when strategy, SEO, and ex*****on align:✔️ Calls more than tripled✔️ Website traffic surged✔️ Domin...
04/23/2026

This is what happens when strategy, SEO, and ex*****on align:
✔️ Calls more than tripled
✔️ Website traffic surged
✔️ Dominating page 1 (and not just visiting it)

If your marketing still feels like a guessing game, that’s the problem.

Most criminal defense firms are paying over $100 per lead and settling for a 9–10% conversion rate. That's just become t...
04/09/2026

Most criminal defense firms are paying over $100 per lead and settling for a 9–10% conversion rate. That's just become the accepted norm in legal PPC.

For The Canina Law Firm, we ran Google Ads campaigns that delivered a 13.71% conversion rate - 37% above industry average - and an average cost per lead of just $68 in 2025, roughly a third cheaper than what most firms are paying.

That's what happens when paid search is built around a firm's existing brand authority instead of treated as a standalone channel.

See how we did it: https://southstreetmarketing.com/criminal-defense-law-firm-case-study/

Address

450 S. Orange Avenue , 3rd Floor
Orlando, FL
32801

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14078672667

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