06/03/2026
Your press release is professionally written. The formatting is clean. The news is real.
So why is no one covering it? 🤔
Because there's a difference between making an announcement and telling a story - and most companies don't know which one they're sending.
Our EVP of Client Services, Frank Wolff, breaks down exactly what separates a pitch that lands from one that gets deleted, and why that distinction is the difference between a reporter's inbox and a feature in a publication your customers actually read.
Read more here: https://uproar.moburst.com/the-difference-between-a-story-and-an-announcement-and-why-it-matters/
