11/21/2025
Insight behind the headlines.
Mike Kresch, VP of Strategy at Moburst, was quoted in Newsweek discussing the backlash around the 2025 holiday campaign from Sephora and Mariah Carey.
He talks about how major brands and celebrity-led campaigns need a deeper strategic review and brand-leader involvement from the start, not just at the end.
Read more here: https://www.newsweek.com/viral-takedown-mariah-careys-holiday-ad-sparks-debate-10995955