09/09/2026
Get away from “just having to post” and use what you know, what you’re seeing, and what’s useful to your audience to do more - with less. 🥳
Here’s your cheat sheet to getting started:
👉 What do people always ask you?
Think FAQs, common misconceptions, things you frequently explain on sales calls, etc.
👉 What do you know that your audience doesn’t?
Tips, terminology, how-tos, mistakes to avoid, things to look for, or “what I wish more people knew about ___.” A real-life MMC example is helping clients understand how to avoid shady agency practices that can hold them hostage post-sign-up (whether they use us or not).
👉 What do you actually do for your clients?
Take one service and unpack it. Why does it matter? Who needs it? What problem does it solve? What does the process look like?
👉 What’s changing in your industry?
Trends, market shifts, new tech, regulations, or even your opinion on something everyone in your industry is talking about can help you become the authority.
👉 What are you seeing in the real world?
Client wins, challenges, before-and-afters, lessons learned, projects, behind-the-scenes decisions. Everyone loves seeing what really goes on - behind the curated feed!
