Aether Marketing Communications

01/03/2022

At AETHER, we practice what we preach. Since 2015 our marketing agency operated with its initial branding and logo. Now that we have hit the milestone of operating for 7 years, we are applying a "brand refresh" to ensure we remain relevant and remarkable. The updated AETHER logo builds on the equities of the original "Fifth Element" (Earth, Wind, Fire, Water, and Aether) icon and binds it with a ring—showing the interconnectedness of all elements. The rollout of the refreshed brand started in late December 2021 and will continue through the end of January 2022. We look forward to serving your industrial and B2B marketing needs and remember—we love referrals who admire the work we have done for our clients!

07/20/2021

Our Chief Alchemist, Andrés Goyanes, was recently interviewed for the Dynamic Business Leaders Podcast, a production of our friends at Aurora InfoTech, LLC—one of Central Florida’s leading cybersecurity firms. Learn more about Andrés’ career path from aerospace engineering to a owning an industrial marketing agency.

The Dynamic Business Leaders Podcast presents Andres Goyanes as this week's guest.Andres is a marketing communications strategist specializing in branding, m...

07/16/2021

This week we had the opportunity to attend the Southeastern Building Conference (SEBC) trade show with our clients, Modular Environments. AETHER designed their catchy logo, brand, marketing materials, and the skins of their booth structure. Every single person who stopped by complimented how sharp the branding and booth colors were. That makes it another win for AETHER and our industrial marketing skills!

03/22/2021

At AETHER Marketing Communications we love to work on projects that can enhance the marketing potential of our clients. That is the case of Allen and Company, a company located in Winter Garden, Florida which offers a variety of surveying, mapping and geospatial services for construction, development and related industries. To increase their marketing effectiveness, we created a new Wordpress website geared to inform future customers about their capabilities. However, the website has been optimized to increase their placement on Google, which has translated into a constant stream of organic web traffic that produces qualified leads. Visit them at https://www.allen-company.com to learn more about their services.

12/24/2020

Wishing all of you a cheerful and joyous Holiday Season and may we look past the challenges of this year towards a brighter future in the New Year 2021. Merry Christmas from our family to yours!

10/27/2020

A year ago we welcomed a new client, Allen & Company Inc. Their goals were to revolutionize their branding and enhance the company’s marketing materials. Today, this cutting-edge surveying, mapping and geospatial services company is ready to face the opportunities ahead with a bright and shiny brand, along with a new website, remarkable vehicle wraps, beautiful marketing materials, trade show displays, branded apparel, and a renewed direction for growth and development. That’s what AETHER’s “marketing alchemy” process does to communicate value, performance and quality on behalf of our clients. Learn more about them at www.allen-company.com

04/16/2020

During times of austerity, such as an economic recession, it is important to maintain a "pulse" in the marketplace to ensure clients and prospects will keep you "top of mind" when the dust settles.

With talk of a possible economic slowdown, numerous case studies have pointed out that marketers should not cutback on their advertising. Those advertisers that maintain their "share of voice" or change their ad message to emphasize value, often end up with a higher "share of market".

03/17/2020

🔴OFFICIAL COVID-19 UPDATE FROM AETHER 🔴
Our team is working from home during the next two weeks, practicing Social Distancing to eliminate a change from contracting Coronavirus from interpersonal interaction. Most of our clients are in B2B or industrial markets providing services that are not primarily consumer-related, whose staff is also working from home during the health alert. We have only experienced minimal disruptions but these are limited to some of our clients in B2C markets. Still, the world needs many basic industrial, manufacturing and supply chain services that cannot slow down and will simply adjust their production based on the availability of personnel​—should any of them fall ill.

At this point, everyone is our team is healthy and we believe "Social Distancing" is an effective way to slow down the spread of Coronavirus. This is a basic concept that eliminates the chances of contagion by avoiding leaving your home for a generally-agreed incubation period of up to 14 days (as suggested by the Center for Disease Control). In the event any of us gets sick, we would heed the advice of the CDC and seek medical help only if we develop severe symptoms.

The world is more fragile than we care to admit. A tiny little virus is more powerful than any terrorist threat, more damaging than any country's political madness, and definitely, a more disruptive force than any other economic or market challenge experienced to date. But like any other problem, there is a solution or a range of them. We need to stay strong and resolved to do our part, so we can look back at this in a few months and decidedly claim victory. Prayer helps too, so let's all be strong in our faiths and yes—LET'S ALL WASH OUR HANDS AS MANY TIMES AS POSSIBLE

It is everyone's job to play a role in this worldwide threat. More than ever before, this is a time for people to come together (not literally) in support of a massive global effort to slow down the infection rate. None of us have ever lived through a health threat of this magnitude and very few people remain alive who would have been around during the 1918 Spanish Flu pandemic. This is an unprecedented event and it requires an unprecedented change in behavior to ensure we can all overcome this challenge.

As always, please visit the CDC website at www.cdc.gov/covid19 for more information about prevention and how to react to potential contagion.

12/23/2019

We wish everyone a safe and joyous Christmas Day and any other family or religious celebrations you may be enjoying this week. AETHER will be closed on Tuesday, December 24th and Wednesday, 25th in observance of the Christmas Holiday—and we will be returning to work on Thursday, December 26th.

09/14/2019

We love a great rebranding story—but this one is truly remarkable. Restoring the old glory of the U.S. Army uniform is an exceptional example of how rebranding is not just about a logo: it’s about changing the style of the clothing you wear as a way to communicate value, quality and performance.

The Army is getting new uniforms that make look familiar. The olive green is inspired by the uniforms worn by soldiers during World War II. David Martin got ...