09/15/2026
Did AI kill SEO? Short answer: no, but it did change it quite a bit.
More questions get answered right on Google now, or inside ChatGPT, without anyone clicking through. So traffic numbers mean less than they used to.
What matters more: when the AI answers "who's a good plumber near me," it names actual businesses. Being one of the named ones comes down to the same fundamentals: real reviews coming in regularly, consistent info everywhere, and a site that answers questions directly.
Want to know if AI tools mention your business? We check that in our free audit:
See where you rank on ChatGPT, Gemini, Perplexity, and Google AI Overviews, and exactly what to fix. One business day.