07/24/2026
Cheap leads cost you twice.
A lower cost per lead can make the dashboard look healthier while sales spends more time chasing no-shows and bad-fit buyers. You pay once in media, then again in wasted sales time.
When CPL falls and lead quality falls with it, inspect the conversion event before blaming the channel.
Comment QUALITY and I’ll DM you the checklist to find where cheap leads are costing you downstream.