Marketing Smarty Pants

Marketing Smarty Pants We manage your online presence for you, using every online marketing element available to attract you visitors.

Quick: Is 10,000 impressions good?The answer marketers love to give: It depends.And in this case, it really does.If your...
09/18/2026

Quick: Is 10,000 impressions good?

The answer marketers love to give: It depends.

And in this case, it really does.

If your goal is awareness, those impressions might matter quite a bit. If your goal is generating qualified leads and nobody takes the next step, they tell a very different story.

That’s why staring at every number on a dashboard can create more confusion than clarity.

Start with the business goal.

Then identify the metrics that tell you whether you’re getting closer to it.

Awareness? Look at reach.
Engagement? Look at meaningful interactions.
Traffic? Watch where visitors come from and what they do.
Leads and sales? Follow the actions that move people toward becoming customers.
Retention? Pay attention to whether they stay.

Measure what matters to the goal—not simply what’s easiest to count.

Save this one for your next marketing report.

A happy customer gives you a great testimonial.You post it once.Everyone celebrates.And then…it disappears into the feed...
09/14/2026

A happy customer gives you a great testimonial.

You post it once.

Everyone celebrates.

And then…it disappears into the feed forever.

We can get a little more mileage out of that.

A meaningful customer win isn’t just a social post. It can become a testimonial, case study, email story, website proof point, social content, and a useful resource for sales conversations.

The key isn’t copying and pasting the exact same thing six times.

It’s finding the most useful angle for each channel.

The testimonial captures their voice.
The case study tells the full story.
Social highlights the interesting takeaway.
Your website provides proof at the decision point.
Email brings the story directly to your audience.
Sales gets a real example to reference.

Create once. Adapt thoughtfully. Use strategically.

Think about your latest customer success: Have you gotten everything you can out of that story?

09/11/2026

Sales & Marketing Mindset Workshop, wrapped.

Thank you to everyone who joined us yesterday at the Citrus Club! Trish Murphy (Marketing Smarty Pants) and Colin Van Exel (Excelerated Sales Solutions) brought a room full of professionals and entrepreneurs together for a conversation that cut through the noise.

The takeaway? Growth isn't about more posts, more outreach, more tactics - it's about making smarter decisions on what actually moves your business forward.

Grateful for the energy in the room and the conversations that followed.

On this day, we pause. We remember the lives lost, we thank the first responders and everyday heroes who showed us what ...
09/11/2026

On this day, we pause. We remember the lives lost, we thank the first responders and everyday heroes who showed us what courage looks like, and we honor the resilience of a nation that came together in its darkest hour. Never forget.

If we only had 30 minutes to review a business’s marketing, we wouldn’t try to fix everything.We’d look for the places w...
09/10/2026

If we only had 30 minutes to review a business’s marketing, we wouldn’t try to fix everything.

We’d look for the places where a few smart changes could make the biggest difference.

First: Is the message clear? Can we quickly tell who you help, what you do, and why someone should care?

Then: Is the customer journey easy? Can someone figure out what to do next without going on a scavenger hunt?

Next comes proof. Are there reviews, examples, results, or other reasons to trust what you’re saying?

Then we’d check the CTA. Is there a clear and appropriate next step?

Finally: Does everything connect? Your social presence, website, messaging, and customer experience should feel like they belong to the same business.

Thirty minutes won’t solve an entire marketing strategy.

But it can reveal where your attention should go first—and sometimes, knowing what not to prioritize is just as valuable.

Try the five-point check on your own marketing. Which area needs attention first?

Business owners: Are your sales and marketing actually working together?If the answer is “sort of…” Colin Van Exel and I...
09/07/2026

Business owners: Are your sales and marketing actually working together?

If the answer is “sort of…” Colin Van Exel and I want you in the room on Thursday. 😉

We’re teaming up for Sales & Marketing Mindset to help you step away from the endless cycle of more posts, more outreach, more tactics, and start making smarter decisions about what will actually move your business forward.

You’ll walk away with a practical 5-part framework, a clearer connection between your sales and marketing, and a better idea of what to focus on next.

📅 Thursday, September 10 | 8:30–11:00 AM
📍 The Citrus Club | Orlando
🍳 Breakfast included | $25

We’re just a few days out, and seats are limited.

👇🎟️ Come join us! Registration link is in the comments.

Your marketing gets stronger when you stop asking customers to take your word for it and start giving them reasons to be...
09/06/2026

Your marketing gets stronger when you stop asking customers to take your word for it and start giving them reasons to believe you.

Instead of saying you provide great service, share a customer review that describes the experience.

Instead of saying you deliver results, show an example.

Instead of saying your team is experienced, let people see your process, your work, or the people doing it.

The claim tells people what you want them to believe. The proof helps them believe it.

Take a look at your current marketing and find one claim you could replace—or support—with something concrete.

What proof could you show?

“Contact us today!”There’s nothing wrong with it. But if that’s how every post ends, we need to expand the menu a little...
09/05/2026

“Contact us today!”

There’s nothing wrong with it. But if that’s how every post ends, we need to expand the menu a little.

People who see your content aren’t all at the same stage. One person may have discovered your business 30 seconds ago. Another may have been quietly following you for six months and is finally ready to talk.

Asking both of them to take the exact same next step doesn’t make much sense.

A good CTA meets people where they are.

Sometimes the win is a saved post. Sometimes it’s a website visit. Sometimes it’s a comment, download, comparison, DM, or booked call.

Before you finish your next post, ask yourself: What is the most natural next step for someone reading this?

That’s your CTA.

Save this carousel the next time you’re staring at the end of a caption wondering how to wrap it up.

Your social media sounds warm, helpful, and approachable.Then someone clicks your website and suddenly it sounds like it...
09/03/2026

Your social media sounds warm, helpful, and approachable.

Then someone clicks your website and suddenly it sounds like it was written for a corporate boardroom in 2004.

Then they reach out to sales and get an entirely different experience.

That’s a marketing handoff problem.

Customers don’t experience your social media, website, and sales process as separate departments or projects.

They experience one business.

The message that gets their attention should connect naturally to what they see next. And the experience they have when they finally reach a person should reinforce the expectations your marketing created.

Consistency builds confidence.

Take a quick journey through your own business today: social → website → inquiry.

Does it feel like one conversation... or three different companies?

Marketing gets you noticed. Sales turns that attention into revenue. So what happens when you put the two together? 👀On ...
09/01/2026

Marketing gets you noticed. Sales turns that attention into revenue. So what happens when you put the two together? 👀

On September 10, I’m teaming up with Colin Van Exel of Excelerated Sales Solutions for Sales & Marketing Mindset at Citrus Club

This one is for business owners who have momentum—but know there’s another level to reach.

Instead of adding more posts, more outreach, more tactics and more hours, we’re going to look at the bigger picture:

👉 Are your sales and marketing actually working together?
👉 Are you focused on the right things?
👉 Are you putting your time and money where they can make the greatest impact?

You’ll leave with a practical 5-part framework for growth, a clearer connection between sales and marketing, and a better way to decide what deserves your attention next.

📅 September 10 | 8:30–11:00 AM
📍 The Citrus Club | Orlando
🍳 Breakfast included | $25

👇🎟️ Grab your seat! Link in the comments.

Address

6845 Narcoossee Road Suite 58
Orlando, FL
32822

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
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