05/11/2026
This is such an important lesson for
can be very valuable - but you have to stay on top of it. Know the tools and the conversations around them. Using AI imagery is widely panned by consumers who feel for artists who have their work stolen and copied by the tools. And AI can be, well, obvious.
In a world where consumers crave authenticity, don’t try to use AI images to connect with your community on social media. Instead, try:
📸Take your own pictures, or ask your staff to do so, for use in social accounts
📸Capture video content of your process, your people, your engagement with customers.
📸Use tools like Canva if you can’t afford a graphic artist, and avoid using the AI tool - the templates are great.
📸Hire someone who can create your content strategy and help you create content (🙋♀️)!
By the way, great and authentic response from this business owner on how he’s learned from this and plans to move forward!👏
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