Growth Operations Firm

08/01/2026

Growth burned 20,000 HubSpot credits in 30 days learning one lesson about HubSpot's AI Prospecting Agent.

The Agent isn't expensive, we learned. Setting it to chase a broad target market is.

Pointed at every ICP segment at once, the Agent did exactly what it's built to do: surfaced contacts across all of them, at about 100 credits (~$1) each.

The meter did the teaching.

The fix wasn't less capability. It was a tighter brief: one play type at a time, sharp segments, tight personas, and only the research topics that actually matter.

Our new guide shows how to calculate a credit budget before launch, plus the free Planning Kit built after that expensive month.

Grab the link in the comments 👀

07/31/2026

The Growth Approach to Training: Helping Teams Work Smarter From Day One

When training is designed well, people know what to do, why it matters, and how the tools support their work. Learn training tips from our experience.

07/30/2026

How much does HubSpot's Prospecting Agent actually cost to run?

About 100 credits, roughly $1.00, every time the Agent surfaces a new contact for sales outreach.

So the monthly bill is simple: contacts surfaced, times 100 credits, minus the credits your plan already includes (3,000 on Professional), times about a cent for anything over.

The Prospecting Agent's cost is predictable. What makes it feel scary is not having any guard rails on the agent's scope. Point it at a whole industry and it will surface contacts across that whole industry, at 100 credits each. 😅

Growth's new guide breaks down the exact math, three budget scenarios, and our free Prospect Agent Planning Kit that sizes it all for you - before you even spend a credit. 😌

07/29/2026

Who Owns What in a HubSpot CRM Implementation? (Client vs. Partner RACI)

In a HubSpot CRM implementation, the client owns data and adoption; the partner owns the build. Use this RACI to assign one owner per task before kickoff.

07/29/2026

Celebrating a Growth anniversary! 🎉

Today we're celebrating Margaret Long, who marks 1 year with Growth as our Senior HubSpot Specialist!

Over the past year, Margaret has become a go-to for clients and teammates alike, pairing deep HubSpot know-how with the kind of reliability and care that makes great work happen. We're so glad to have her on the team.

Thank you for everything you do, Margaret. Here's to many more! 👏

07/28/2026

How Many Credits Does It Cost to Run a HubSpot Prospecting Agent?

How many HubSpot Credits does the Prospecting Agent use? Here's tips from power users on how to calculate your real monthly cost, with a free Planning Kit.

07/24/2026

Data & Agent Chronicles: 50+ Ways to Put HubSpot Agent Hub to Work

HubSpot Agent Hub and Agent Builder are here. Here are 50+ ways to put AI agents to work across marketing, sales, service, and ops, and when to use a native feature instead.

07/24/2026

How Do You Know If HubSpot Lifecycle Stages Are Ready for Automation?

Use Growth's five-gate test to decide whether HubSpot lifecycle stages are defined, owned, testable, and safe to automate.

07/21/2026

Scaling on HubSpot takes more than adding new tools. It takes solid CRM architecture, clear data governance, aligned processes, and integrations built around the way your teams actually work.

When reporting is slow, definitions start to drift, or growth leaves your portal harder to trust, the fix usually comes down to a few core RevOps decisions made in the right order by people who’ve done this work at scale.

That’s what creates clean data, reporting your team believes, and a system people will actually use.

Want to get specific? Our free guide for hiring RevOps services for scaling HubSpot environments is in the comments 👇

07/21/2026

Apollo + HubSpot Prospecting Agent: What Worked in the First 90 Days

Our first 90 days running HubSpot's Prospecting Agent with Apollo data — the 20,000 credits we burned, the Planning Kit we built afterward, and the plays that started producing pipeline.