07/21/2026
Earlier this summer, 40 emerging musicians traveled to Sarasota to participate in the Sarasota Music Festival. Selected through a highly competitive audition process from more than 450 applicants representing colleges, conservatories and music programs around the world, the Fellows spent two weeks learning and performing alongside more than 20 distinguished faculty artists.
The Festival is not only an intensive training experience for the next generation of musicians. It is also an opportunity for Sarasota Orchestra to demonstrate its leadership in music education, strengthen its reputation and extend its impact to communities around the world.
Our team led a strategic media relations campaign that brought each Fellow’s story home, celebrating their selection while highlighting the musical journeys, mentors and aspirations that brought them to Sarasota. By connecting Sarasota Orchestra’s work to the people and communities represented at the Festival, the campaign helped build visibility for both the Fellows and the organization behind this transformative experience.
The campaign resulted in more than 10 media placements across three countries, generating more than 3.3 million potential media impressions.
Check out some of the coverage below:
🎶The Red Deer Advocate (Canada): https://reddeeradvocate.com/2026/06/11/red-deer-cellist-selected-to-study-at-sarasota-music-festival/
🎶24/7 Valencia (Spain): https://247valencia.com/valencian-violinist-gabriela-salvador-riera-grows-into-her-voice-at-the-sarasota-music-festival/
🎶KRGV (Texas): https://www.krgv.com/news/made-in-the-956-rio-grande-city-musician-earns-spot-at-national-music-festival
🎶North Gwinnett Voice (Georgia): https://northgwinnettvoice.com/buford-native-kevin-jin-earns-spot-at-prestigious-sarasota-music-festival/
🎶Valpo Life (Indiana): https://greatnews.life/article/a-valpo-life-in-the-spotlight-dominick-travis/?region=valpo