10/10/2025
As a business marketing consultant and media planner/buyer, I found these recent statistics worth sharing:
📊 Hispanics make up 20% of the U.S. population and accounted for 71% of national population growth between 2022 and 2023, according to Circana, a leading market and consumer behavior analytics firm.
💡 Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth, and over 25% of Gen Z and Gen Alpha identify as Hispanic — highlighting the long-term potential of this powerful and growing demographic.
KEY TAKEAWAY for Management and Marketers:
If your business marketing strategy isn’t engaging the Hispanic audience, you’re missing out on a vital, expanding segment of U.S. consumers. With these growth trends, expanding your initiatives and media presence — especially in-language and in-culture — can strengthen your connection and drive measurable results.
If you’d like, it would be my pleasure to provide recommendations tailored to your goals, including bilingual media buy options across radio, TV, streaming, and community events. [email protected]
📖 Source:
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and P...
