Morse Design

Morse Design I help businesses and brands target their customers needs and create design solutions to advance company product and service sales.

Understanding customer needs
+ Informed visual communications
= Successful branding

I help businesses fine tune their understanding of customer needs to arrive at marketing communications and branding objectives to reach targeted audiences. Discovered objectives inform design tactics. I create design solutions based on these objectives reaching audiences on their level. This process converts spectators into customers—building your brand, reputation and sales objectives.

We are ready to rumble. This weekend, April 6-7 2024, WWE fans were greeted at the gates of the Philadelphia Airport as ...
04/06/2024

We are ready to rumble. This weekend, April 6-7 2024, WWE fans were greeted at the gates of the Philadelphia Airport as they arrive for Wrestlemania XL with a mini ring and championship belt display. We were privileged to be invited to creatively and dimensionally bring to life display concepts to engage the fans and get the party started. The mini ring served as the central hub for a pep rally that kicked off the welcome earlier this week.

Agency: FuseIdeas
Experiential Installation: Dark Horse Experiential

We recently had a rewarding experience working with a client to design an experience to help engineers and developers ma...
04/01/2024

We recently had a rewarding experience working with a client to design an experience to help engineers and developers make informed construction decisions.

My client Clearview Geographic needed a booth design for their Disasters Expo presence in Miami. I worked with them to develop personas of their target audiences, created a comprehensive experience, messaging and campaign to facilitate lead generation from engineers at the conference based on their needs and pain points.

What resulted from the discovery was “Know the Flood Risks”, demonstrating Clearview Geographic’s in-house capabilities. Synthesizing LiDAR data, amongst many field-gathered data points to facilitate geospatial intelligence presented in the form of easy to understand maps, charts and predictive analysis allows developers, engineers and governments to plan accordingly for structural and construction projects on potentially vulnerable coastal sites.

Looking forward to seeing Clearview Geographic LLC continue to grow.

Brand new graphic identity for an environmental technology company positioned to help the automotive industry curb emiss...
05/26/2022

Brand new graphic identity for an environmental technology company positioned to help the automotive industry curb emissions and help drivers save on fuel costs: Introducing the Rivotto visual identity designed by Morse Design.

Rivotto connected with us looking to add value, by building their visual identity through strategic brand positioning. The Rivotto Clean Air Technology graphics system was born. The product helps drivers save on fuel costs and reduce emissions making it an environmentally friendly bridge technology as the industry slowly transitions to EV.

The identity portrays the green path Rivotto is taking, positively impacting the automotive aftermarket as an interim solution to curb reliance on fossil fuels. They are bringing products to market just in time to help drivers offset high fuel costs and rising concerns over dangerous emissions from internal combustion engines. They are also positioned to help governments and fleets meet ESG goals that have been presenting growing business challenges transportation companies operating large fleets.

How does it work? The products install in the fuel line of diesel, gasoline and natural gas engines and improve fuel atomization helping engines combust fuel faster, more evenly, and more completely delivering a dramatically cleaner and more efficient burn, improving fuel efficiency and reducing emissions dramatically.

Their commitment to restoring clean air to our planet is built into their DNA, with every product sold Rivotto plants a tree in the USA.

We also designed their website, learn more about their products and technology at Rivotto.com

Learn more about Morse Design @ designmorse.com

New website and logo design from Morse Design.Zehra J. Abdi is a NYC Entertainment Attorney specializing in law for crea...
06/09/2020

New website and logo design from Morse Design.

Zehra J. Abdi is a NYC Entertainment Attorney specializing in law for creative professionals. She needed a lead generation website to outline the IP, trademark and copyright areas she specializes in. Additionally we designed the site to reflect the creative nature of her target audience in a homepage slider. It is mobile optimized for phones, tablets and desktops. It is built on the wordpress platform making it easy to edit and modify as she grows her business and adds to the blog built into her site.

Check it out at abdi-law.com

Having trouble waking up in the morning?Morse Design was asked by a startup to design a logo for an automatic retracting...
03/10/2020

Having trouble waking up in the morning?

Morse Design was asked by a startup to design a logo for an automatic retracting blanket concept product. The inventor is seeking funding later this year. Solves the problem for the hearing impaired who have trouble waking up in the morning. Hope we’ll see it in the market soon after testing is complete.

An up and coming artist is hitting the music scene creating artwork for hip hop musicians. He needed a brand identity an...
03/05/2020

An up and coming artist is hitting the music scene creating artwork for hip hop musicians. He needed a brand identity and asked for some direction. Morse Design created a versatile logo for him that combines a graffiti style spray treatment overtop a vinyl album that looks like it is producing sound waves. This mark should reverberate with his art business for years to come.

Can we design a lasting logo for you?

We were tasked with recreating a metal object digitally to become a logo for an Antique Mall development in Lakeland, FL...
02/19/2020

We were tasked with recreating a metal object digitally to become a logo for an Antique Mall development in Lakeland, FL. The task could have been performed with a combination of vector and raster art, but on this occasion 3D and rendering software was the way to go. SketchUp and VRay modeling software was used.

We just launched a brand design and illustration for Central Florida's newest food concessions trailer! Introducing Fin ...
12/27/2019

We just launched a brand design and illustration for Central Florida's newest food concessions trailer! Introducing Fin Fowl & Spud. You'll see it in action serving up Fried Chicken and Fish starting Jan. 2020 in Mount Dora, Florida. We'll keep you updated.

Address

Orlando, FL

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