When we're not designing a website, creating a brand campaign or developing a strategic plan, you'll find us catching a few waves, jumping on a bike, or throwing a fly rod in a lagoon. The passion we have for branding, and life, is our common bond. BRANDING. Harley-Davidson. Honda. Both motorcycles, but each just created a different picture in your mind. Those mental images are often hard to defin
e for one reason: brands are felt. They create an emotional attachment with their consumers. It’s not their logos, brochures or commercials alone that speaks to you, but a combination of everything they do and say in the marketplace. Jackson is fluent in brand. CREATIVE. Einstein said: “Creative is intelligence having fun.” We like having fun. How the rational attributes of your brand are communicated–that personality that makes friends with your consumer, is what most often sets brands apart. And it sets us apart, too. STRATEGY. The samples shown in this website are the bi-products of integrated marketing strategies developed specifically for our clients. From traditional media, integrated public relations and guerilla marketing to online search engines, digital retargeting ads, and social media programs- today’s marketing channels are more than just buzz words to us. They represent a real opportunity to engage consumers on a more personal level. And through the use of A/B testing and analytics, Jackson targets with a laser, not a shotgun. RELATIONSHIP. Reach out to us on your next project. Lets see if there is a spark. Who knows we may even end up surfing, riding or fishing together for the next decade.
