Jackson

Creative Marketing Since 1988 JACKSON. Creative Works Since 1988. CULTURE. Jackson, quite simply, is a partnership of creative veterans. And it shows in our work.

When we're not designing a website, creating a brand campaign or developing a strategic plan, you'll find us catching a few waves, jumping on a bike, or throwing a fly rod in a lagoon. The passion we have for branding, and life, is our common bond. BRANDING. Harley-Davidson. Honda. Both motorcycles, but each just created a different picture in your mind. Those mental images are often hard to defin

e for one reason: brands are felt. They create an emotional attachment with their consumers. It’s not their logos, brochures or commercials alone that speaks to you, but a combination of everything they do and say in the marketplace. Jackson is fluent in brand. CREATIVE. Einstein said: “Creative is intelligence having fun.” We like having fun. How the rational attributes of your brand are communicated–that personality that makes friends with your consumer, is what most often sets brands apart. And it sets us apart, too. STRATEGY. The samples shown in this website are the bi-products of integrated marketing strategies developed specifically for our clients. From traditional media, integrated public relations and guerilla marketing to online search engines, digital retargeting ads, and social media programs- today’s marketing channels are more than just buzz words to us. They represent a real opportunity to engage consumers on a more personal level. And through the use of A/B testing and analytics, Jackson targets with a laser, not a shotgun. RELATIONSHIP. Reach out to us on your next project. Lets see if there is a spark. Who knows we may even end up surfing, riding or fishing together for the next decade.

11/19/2020

Great work by great people.

Orange County Regional History Center receives national and regional awards for documentation of Pulse nightclub shooting.

01/24/2020

This came out in my formative years as a marketer and continues to be a creative benchmark for many of us. Brilliant.

On January 24, 1984, Apple released a Hail Mary ad for its Hail Mary new computer and left an indelible mark on culture.

11/15/2019

This has been a long time coming (said by a business owner who manages his own accounts)

Account leaders that drive both creativity and effectiveness are the key to unlocking brand transformation.

07/20/2019

There has been a bit of negative press in the market lately in regard to Pulse. In my opinion, there are no winners here but, with this article, it is nice to see accurate onePULSE Foundation information communicated.

Some are calling for the nightclub — site of one of our community's worst tragedies — to be torn down. Sara Grossman, who lost her best friend there, says that's not the answer.

06/08/2019

Not exactly “the death of brands” but our research agrees, you have to prove it to Gen Z-ers.

Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook.

06/05/2019

Will be interesting to see how the market truly feels about VW

The brand, which had largely avoided mentioning the 2015 scandal in its ads, tackles it head on in a move to gain credibility.

02/18/2019

LifeStiks manufactures unique, oral swab testing products for alcohol, illicit drugs, HIV and pregnancy. A simple saliva test shows consumers the results in less than two minutes. Our efforts, so far, have been all positive.

Address

38 Sandra Drive
Ormond Beach, FL
32176

Website

http://jacksonworks.com/

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