Finepoint Design and Marketing

Finepoint Design and Marketing Finepoint Design and Marketing is a Michigan based agency, specializing in Digital Marketing

We specialize in graphic design, website design and development, and local search engine optimization.

A recent client came to us with a website that had not been updated in years, a Google Business Profile that was barely ...
09/25/2026

A recent client came to us with a website that had not been updated in years, a Google Business Profile that was barely filled out, and no paid advertising presence at all.

Here is what we built for them over 90 days.

Swipe through to see the work.

Not every business needs the same thing. But every business needs something working for them online.

If you are not sure where to start, that is what the first conversation is for. DM us anytime.

A ranking drop feels like a crisis. It usually is not.Before you make any changes, you need to know what actually happen...
09/23/2026

A ranking drop feels like a crisis. It usually is not.

Before you make any changes, you need to know what actually happened.

The most common causes of a ranking drop are:

A Google algorithm update that shifted how pages are evaluated.

A competitor who built new content or earned new backlinks in your space.

Technical issues like broken pages, slow load times, or indexing problems.

Content that used to answer the search well but has gotten stale.

The fix depends entirely on the cause. Changing things randomly when you do not know why you dropped almost always makes it worse.

Start by checking Google Search Console. The data there will point you in the right direction faster than anything else.

The med spas consistently booked out weeks in advance are not just doing better treatments.They are doing better marketi...
09/21/2026

The med spas consistently booked out weeks in advance are not just doing better treatments.

They are doing better marketing.

Swipe through to see 5 things the top aesthetic practices are doing online that most med spas in their market are not.

If your appointment calendar has gaps that should not be there, this is worth looking at.

DM us 'MEDSPA' to start a conversation.

Running Google Ads and just breaking even is not a strategy. It is a warning sign.The difference between a campaign that...
09/18/2026

Running Google Ads and just breaking even is not a strategy. It is a warning sign.

The difference between a campaign that treads water and one that grows your pipeline almost always comes down to four things:

Landing page that matches the ad promise exactly.

Negative keyword lists that block irrelevant traffic from day one.

Conversion tracking that tells you which keywords are producing leads, not just clicks.

Regular bid adjustments based on what the data is actually showing.

Most small business owners set up a campaign, let it run, and hope for the best.

The ones getting results are treating it like a system that needs to be managed, not a switch you flip on.

Tax season brings a wave of people searching for a new CPA.Most accounting firm websites are not built to capture that t...
09/16/2026

Tax season brings a wave of people searching for a new CPA.

Most accounting firm websites are not built to capture that traffic.

Swipe through to see the 5 most common reasons CPA websites lose prospects before they ever make contact.

If any of these sound familiar, your website is working against your referral network instead of alongside it.

DM us 'CPA' if you want a second set of eyes on your site.

You have probably noticed that Google searches look different than they did two years ago.AI Overviews now appear above ...
09/14/2026

You have probably noticed that Google searches look different than they did two years ago.

AI Overviews now appear above the regular results and give the searcher a direct answer without them ever clicking a link.

For local businesses, this changes things.

The businesses Google pulls into those AI answers are the ones with strong review signals, consistent business information across the web, clear service descriptions on their website, and authority built over time.

This is not a reason to panic. It is a reason to make sure your foundation is solid before the shift gets more dramatic.

The businesses that built good local SEO habits are the ones showing up in AI answers. The ones who ignored it are disappearing.

Hiring the wrong marketing agency is an expensive mistake that takes months to undo.Before you sign anything, ask these ...
09/11/2026

Hiring the wrong marketing agency is an expensive mistake that takes months to undo.

Before you sign anything, ask these 5 questions.

The answers will tell you everything you need to know about whether to move forward or keep looking.

Save this post before your next agency conversation.

If someone is standing two blocks from your restaurant and searching for a place to eat, you should be the first thing t...
09/09/2026

If someone is standing two blocks from your restaurant and searching for a place to eat, you should be the first thing they see.

Most restaurants are not showing up because of three fixable problems:

No recent reviews or nobody is asking for them after the meal.

Google Business Profile photos are outdated or there are fewer than 10 of them.

The website does not mention the neighborhood, the cuisine type, or what makes the experience different.

Google needs signals. The more you give it, the higher you show up.

DM us 'RESTAURANT' and we will take a look at your profile for free.

Most business owners set up their Google Business Profile once and never touch it again.That is like building a storefro...
09/07/2026

Most business owners set up their Google Business Profile once and never touch it again.

That is like building a storefront and never turning the lights on.

Your GBP is one of the most powerful local ranking tools available to you, and it is completely free to use.

Swipe through to see 5 things you can update today that Google actually rewards.

Which one have you been skipping? Drop it in the comments.

Address

529 Knollwood Drive
Ortonville, MI
48462

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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