Spoke Communications

05/26/2026

SEO is changing... Is social winning?

We’re not saying social is the end-all-be-all for businesses trying to build brand recognition, but when you have (virtually) free platforms to reach your network, the ROI can be pretty impressive.

The screenshot below shows traffic from a one-day awareness campaign for a new client website. We simply posted a news update about the new brand/website to a minimally popular local page (~800 followers) and... boom... the highest traffic count since the site launched four weeks prior.

Approximately 125 social visitors versus less-than-impressive organic search traffic... your call.

SEO can give you the long-tail numbers, but when you’re looking for immediacy, maybe social is the better vehicle for your message.

Food for thought.

04/23/2026

What a morning! 😎 Latest production BTS ;) Support production for Des Moines Business Record with Leisa Fox and the "Made in Iowa" Podcast! Three great interviews with south-central manufacturers and the promotion of the new ORBIT Center via the Clarke County Development Corporation. BIG Things are happening in Clarke County, Iowa! 🤩

Thank you to Chris, Tim, and Owen from GoClarkeTV and Iowa Media Network for the backup! We make a great team! 😏

Watch the Des Moines Business Record and all of their channels for the release of these Made in Iowa podcast segments in June 2026!

11/18/2025

This will impact many popular sites and applications. Many SPOKE client sites are included.

Cloudflare said Tuesday an issue had impacted "multiple customers."

06/12/2024

We’ve seen a number of accounts that have suffered from errant flagged content. It impacted a couple of our client accounts as far back as early April and it’s still periodically removing valuable content that is community driven and newsworthy.

Frustrating as it is, we will keep looking into it and try to get answers from “The powers that be”… until then, we smile and grit our teeth through the ordeal. 😬😡

Small independent publishers are frustrated and confused about why some of their Facebook posts are being flagged as spam and removed.

01/18/2024

There’s just something so satisfying about getting the updated. I spent the last few days filtering through some of my favorite projects and it really reinforces the love I have for our clients and the work we do.

If you get a chance, stop by our website and check out the latest updates.

https://spokecom.com

10/27/2023

More production fun! … how does the saying go? … Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds. 😜📫

While not as dramatic as it may sound, there was plenty of rain over the (almost) 12-hour day. We had to make some quick accommodations and change shoot locations to get the project done, but it’s all “in the can.” … now to log and edit. 🤓
Team SPOKE makes it happen!
Simon Purcell-Clark Andrew B. Clark

10/19/2023

A little late afternoon media prep and equipment check before the next production. Glad to have this guy on the team. 🤓 w/ Simon Purcell-Clark

09/21/2023

Research is showing that traditional models of marketing and effectively connecting to your customers is evolving at breakneck speeds. What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?”

Check out the latest post from SPOKE Communications to learn how you and your team build strategies to keep your brand at the forefront of your target audience! —>

Research is showing that traditional models of marketing and effectively connecting to your customers is evolving at breakneck speeds. What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are th...

09/13/2023

So, the style guide is done and files are packaged for delivery!

Working on new branding projects is always an exciting time. This identity package is a little more exciting because it has elements of custom Illustration, text / font design ,creative brand development for the visual brand theme, and a comprehensive brand identity guide booklet to tie it all up with a pretty bow (or thumb drive… whatever your poison… ). ;)

While a lot of brands attempt to cut corners on design or hope to economize with AI or stock graphics, partnering with a dedicated design house that understands the power behind original identity development and has the ability to clearly articulate the meaning behind every design decision is well worth the investment.

This was a joy to work on. I can’t wait for the final, public reveal!

09/07/2023

For and , navigating can be a daunting task.

Do you talk about your product? Your staff? A standout system you've implemented? There's so much more to effectively being seen on search returns than that. I've put together some of the most impactful tactics we've used with our Manufacturing and B2B marketing clients over the past 20+ years.

Check out the latest post from SPOKE Communications to learn how you and your team can navigate SEO and create strategies that convert! If you’re looking for more than tips… Contact me for a strategic consult! ;)

Here’s the link:

For B2B marketers and manufacturers, navigating SEO strategies can be a daunting task. Do you talk about your product? Your staff? A standout system you've implemented? ... There's so much more to effectively being seen on search than that. I've put together some of the most impactful tactics we've....