Moth Light Marketing

07/23/2025

Another stellar website build from Young Web Design!

Discover the Heart of Brick Valley Welcome to Brick Valley Farm Experience the tranquility and charm of our farm, nestled in the picturesque landscapes of Lewis Run, Pennsylvania. Learn More Our Story Brick Valley Farm, located in the serene town of Lewis Run, Pennsylvania, is a haven for animal lov...

07/23/2025

If you're struggling to create a content marketing plan for your manufacturing business, don't fret! We put together a list of tips you need to get the ball rolling.

https://mothlightmarketing.com/blog/4-tips-for-content-marketing-b2b/

07/10/2025

What’s the best way to increase traffic to your website? Content.

We’ve been working with a client in the sports-news space for about 1 year, and in that time, the traffic to their site went from 3,000 visits per month to 26,000 visits per month. That’s an 860% increase in traffic in just 12 months!

Once we identified easily attainable keywords, we created relevant, concise content that was targeted at their audience. The rest is about consistency.

So, if anyone tells you that content marketing is dead, tell them to check out these stats:

07/03/2025

Want to level up your marketing efforts for $0?

Here are some free tools you can use right now to up your online marketing game.

Canva: Free plan gives you access to templates for flyers, social posts, calendars, and much more.

Brevo: Free email software to design modern email templates and send up to 300 free emails per day.

SEOquake: Free Chrome extension that tracks keyword metrics, analyzes on-page SEO, and gives you a detailed look at search results.

Trello: Keep your to-dos organized and assign tasks to employees with Trello’s free plan, making managing workloads faster and easier.

Pikwizard/Unsplash: These two platforms give you access to thousands of royalty-free stock images that you can use for your website or marketing materials.

ZohoSocial: Schedule social media posts and manage your brand on Facebook, X, Instagram, and LinkedIn.

Don’t pay for services you only use for 1 or 2 features. Streamline your marketing approach with simple, free tools so you can focus on allocating funds where it matters most.

07/02/2025

Everyone talks about how email marketing is still hot (and it is🔥), but what if you don’t have an email list?

No matter if you’re selling physical products or providing a service, there are ways to build an email list as an asset.

Your first step is to set up an account with an email provider. You can get a free Brevo account in a few clicks, no credit card required.

Then, implement these:

1️⃣ Add email sign-up forms on all your platforms. Website, Facebook, IG, etc.

2️⃣ Integrate email sign-ups with point of sale. If you’re already sending email receipts, add links in that email to get signed up for a newsletter.

3️⃣ Tell your audience what they want to do. They want to sign up for your email list because they get 10% off their next order, or get exclusive access to new product launches. Make signing up worth it.

4️⃣ Make connections in person. If you have a storefront or go to trade shows, set up a QR code customers/leads can scan to sign up. Talk to them, show them the benefits of being on the list, tell them it only takes 15 seconds to sign up.

Once you’ve started to build a list of subscribers, the next step is to honor your promises of value. Send new subscriber discounts, create newsletters that cover topics your audience cares about, etc. And consistency is king 👑. Keep engaging the audience, and they’ll think of you often.

Comment 🔥 if you want to start building an email list as an asset for your business!

06/30/2025

Google announced a new core update today, rolling out in the next few weeks. What does that mean for your website or small business?

Well, it’s not clear exactly what will change, but historically, Google’s updates have been working to improve what’s shown in search, making sure the results are relevant, clear, and HELPFUL for readers.

In the next few weeks, your website might:

📉 Lose rankings or traffic
📈 Gain rankings or traffic
⚖️ Remain the same!

Whatever happens, don’t panic.

As long as you’re focused on creating helpful content that answers your audience’s questions, you’re in a good spot. If you are impacted by the Google update, here are three tips:

⛔ Don’t push any quick fixes live (deleting older or underperforming content, drastically changing your approach to SEO, etc.)

✅ Keep posting blogs, news, and other pages. Business as usual!

⛔ Don’t rely on only AI-generated content. AI can be a time-saver, but can be quite inaccurate, and Google values accuracy. Make sure you are fact-checking any AI content and polishing it for a human audience.

05/13/2025

Excited to see this launch!

I'm thrilled to share this amazing journey with you, and all the incredible things that are yet to come. Because of an EXCITING OPPORTUNITY, Penn's Woods Coffee has a new launch date. Mark your calendars for May 23rd, when Penn's Woods Coffee will officially launch online and LOCALLY!