I Hemp Marketing

02/13/2024

This is an amazing photograph. Look at it, close your eyes, look again. Squint. What do you see?

This is a Flower Crab Spider from Dorset, taken by Paul Fraser.

02/11/2024

6 STRATEGIES FOR MARKETING INDUSTRIAL H**P

#1 Identify your target audience. Know the demographic that will benefit from your products. Conduct market research, analyze consumer behavior, and identify who has a growing demand for **pProducts.

#2 Build a solid online presence. It's critical to successful marketing in the digital age. Create an appealing website showcasing industrial h**p's benefits and versatility. Use social media to engage with potential customers, share educational content, and around your brand.

#3 Leverage content marketing: It's an effective strategy to educate potential buyers and create authority. Engaging blog posts, videos, and infographics highlight the benefits of industrial h**p and its sustainable nature. Share content across different media and to spread the message.

#4 Use SEO: Increase organic traffic to increase your website's visibility in search engine results. Optimize your website's keywords, create quality backlinks, and regularly update your content. You increase the chances of capturing more eyeballs when Google likes you.

#5 Establish : Complementary businesses or associations can expand your marketing reach. Participate in trade shows, conferences, and networking events to connect with potential clients and establish credibility.

#6 Track and analyze marketing efforts. Use analytics tools to help you track your marketing campaign's effectiveness. Monitor key performance indicators to identify areas of improvement. Refine your marketing strategies, capitalize on successful initiatives, and pivot if necessary to ensure maximum efficiency and ROI.

Position your brand, reach your target audience, and capitalize on the growing demand for h**p products. Stay informed about industry trends and regulations, adapt to market changes, and communicate the benefits of your products for long-term success in this thriving market.

02/01/2024

How can you make Valentine’s a STATEMENT day?

How about some fair trade, regen chocolates, coffee, or a night out at your favorite restaurant serving locally sourced ingredients? Or a regen brand that may change your eating choices forever…and be healthy for you.

Here are a few suggestions. I haven’t tried all of these…but most.

Philosopher nut butters (https://philosopherfoods.com/) are delicious and extra nutritious. Available online.

Passed my taste test. It’s yummy and crunchy with bits of sprouted almonds because they stone grind the almonds.

Simpli Tricolor Quinoa – SIMPLi Ingredients Collections (eatsimpli.com)

I haven’t tried it yet, but their social mission preserves native cultures, and I believe there’s great wisdom there.

Burroughs Family Farms – (https://burroughsfamilyfarms.com/)

The best almonds for my money. Hard to eat just a few. Their regen almond orchard in CA is a leader in clean food.

Manitoba H**p Hearts – Manitoba Harvest: Quality H**p Products From Seed to Shelf

H**p hearts are great in a smoothie, on a salad, or top of oatmeal. They’re a Superfood! A single serving (3 tablespoons) has 10 gr protein, 12 gr omegas 3&6, and other nutrients such as magnesium, zinc, and iron. Available in local groceries.

Chocolate wanted for an event, or every day?

AlterEco – Organic Chocolate Bars, Truffles & Snacks | Alter Eco – Alter Eco Foods

Chocolate that tastes wonderful and renews the earth. Farmers and crops thrive. And this brand has made it into health food stores near me!

And then there’s ice cream, maple syrup, snacks, wine, tea, coffee, beer, and…

Valentine's Day may be an "artificial" holiday but there's nothing artificial about how great regenerative brands are for improving soil health, human health, and planetary health.

AS CONSUMERS, WE HAVE THE POWER.

This is the year we can change the food paradigm. Let's all walk the talk. Time for talking is over. For a deeper dive go to my Feb newsletter.
https://ih**pmarketing.com/newsletter-2/intersections-february-2024/

**p

12/30/2023

Excited today! Doug Allan of H2O Builders was here today to discuss remodeling options with sustainable materials. Will use drywall on the wall with a lime plaster. Keep the walls a neutral color and use the lime plaster so they breathe with no toxic compounds emitted.

No, that's not graffiti on the walls. It's glue left over from pulling down the paneling. Our home was built in the 60s, paneling was a sign of wealth. But the layers over the paneling tell the story of changes in style over decades.

Home remodel will be done in phases. How long will we live in a construction zone? Depends on revenue. But I'll document this next adventure in our lives.

04/20/2023

This article is strong support for Mexico's ban on GMO corn and glyphosate.
As consumers we have the power to pressure the US government to act on our behalf.
Healthy food should be available to everyone. Cheap food is expensive because of the medical consequences.
Please share this article, it's important!

Mexico announced that it was phasing out the use of glyphosate herbicides, the cultivation of GMO corn, and the import of GMO corn for human consumption and livestock feed by the end of 2024. The reasons for the decree given by Mexican president Andrés Manuel López Obrador are to protect the healt...

04/06/2023

NoCo! Had a great time. Now it's time for us to buckle down and get some work done.

Where do we start?

Other industries have been supplying solutions to consumer problems for quite some time. But are they the best solutions?

The building industry has been supplying insulation, foundations, and load-bearing walls. That's what consumers are aware of -what about h**p construction?

The bio-fuel industry has been using corn and soy as bio-fuels - but what about h**p biomass?

Natural and recycled fibers are in many of our clothes - but what about h**p fiber? And it doesn't have to come from China!

This isn't a full list of the industries industrial h**p can change - for the better.

The h**p industry has a lot of challenges But aren't they mostly about awareness?

Let's get serious about informing consumers. They hold the power.

And while we're at it, let's inform consumers about the "small" players in this industry. Do you really want General Mills, Exxon, Adidas, or Kodak to acquire the h**p products market share?

I'm betting they're just waiting in the wings.

Contact me and let's get your brand front and center.

ih**[email protected]

Jackie

Photo: Jackie Smith, Regulatory NoCo Session, Charlotte's Web and the National Baseball League - a wonderful partnership.

02/06/2023

Intersections – industrial h**p/biochar/regen ag

Interested in knowing what’s happening in the sustainability world?
The 2023 Farm Bill is a hot topic. Are you a farmer, processor, or consumer?

We all have a vested interest in what gets into the Farm Bill this year.
The last Farm Bill legalized industrial h**p. Now we have the beginnings of an infrastructure and processors are looking for farmers to partner with to produce sustainable products.

In the world of biochar the USDA has a bill that reimburses farmers for incorporating biochar in their farming practices. It’s NRCS Code 336.

To get the details on the news in sustainability follow the link below and read my free newsletter. It has links about government committees, soil amendment bills, and a story about a farmer who converted his farm from conventional to regenerative. His failures and successes.

Get the latest here.

https://ih**pmarketing.com/?page_id=450

01/11/2023

Launching a New Fiber H**p Business?

Here are the basics for success.
1. Define clearly what you’re offering and what problem it solves
2. Do the necessary research to identify your market and competition
That’s all there is to it. Of course, easier said than done.
#1 is all about defining a problem. Your market may not even know they have a problem. Your solution has to do more than just put a band-aid on an owie, you have to stop the pain and fix the problem.
#2 is all about who is having this problem (market), who else is trying to fix the problem (competition), and how your product solves the problem and gets rid of the pain better.

To read the entire post go to ih**pmarketing.com

Define your market, stop the pain, fix the problem. And do it better than the competition.

Have questions? I've got answers at ih**[email protected]

Let’s talk about your solution, the problem it solves, and how best to reach your market

12/20/2022

Does My Cover Photo Make You Happy?

I hope so. I need to explain what it is. It's not a bit of crochetwork, although it does look like something my grandmother would make.

It's an electron microscope image of the cells in a h**p stalk. All those smiley faces are intriguing.

I don't remember where I got this image. If it's yours and you see this will you please contact me. I've been looking for the author for quite a while now.

I'd like to give credit. I think it was on a LinkedIn post but I've had it in a file for over a year. Just waiting to use it. I don't believe there was any credit given on that post.

It's a mystery picture.

I'd like to know more about the functions of those smiley faces.

Who will help me solve this mystery?

12/11/2022

Meijer stores used to carry Farmer Focus chicken. it's regenerative and really tasty.
The best part for me was that each package has a code with the name of the farm that chicken was raised on.
They don't just package a bunch of chicken pieces, each package comes from one farm.

My Meijer no longer carries this chicken brand. I'd really like to have it back. Will you ask your Meijer to carry It?
If enough people ask maybe we can have healthy chicken again.

Thank you so much for helping.
Jackie

The more requests a brand gets the more likely it will show up in your favorite stores!

12/09/2022

Not sitting by the fire tonight!

Today my new website went live. Check out ih**pmarketing.com

I'm excited as all get out.

It took some doing to figure out how to get everything connected. But now that I've done it I'll be able to set up a client's website, social media, and create an email campaign.

Sweet!😁

Right now it's bare bones but give me some time.

And just so you know...

I'm really proud of sticking through to the end...solved a lot of problems. Mostly the hard way. But I learn best by doing.

How do you learn best?