Olander Group

03/28/2023

Always remember the basics with any advertising media campaign: Reach Your Target Audience, Maximize Your Budget, Measure Your Results, Ensure Brand Safety, & Build Relationships.

02/22/2023

Effective marketing changes and evolves with society at large. Make sure to adjust & adapt your marketing efforts alongside these changes. Just like culture, effective marketing is a living thing constantly in a state of flux.

Advertising has changed significantly over the years due to advances in technology, shifts in cultural and societal values, and changes in consumer behavior. Some of these key changes include: 1. The Rise of Digital In the past, advertising was mainly done through print media such as newspapers and....

02/20/2023

Search Engine Marketing - A vital part of the marketing mix that needs to be a component of all effective full-funnel advertising campaigns. Our take below! 👍

In today’s digital-first world, having a strong online presence is crucial for businesses of all sizes. While having a website is a good start, it’s not enough. You need to make sure your website is easily discoverable by your prospects and future customers. This is where search engine marketing...

07/21/2015

Fantastic time today at the Edward-Elmhurst Healthcare Golf Outing! So happy we have the pleasure of working with them! Great people, great cause!!! 👍

07/03/2015

Happy 4th! Safety First...

Independence Day is quickly approaching, which means many friends and families are purchasing fireworks to set off in celebration.

06/17/2015

New Site, New Attitude. Can you handle it?
www.olandergroup.com

06/16/2015

http://www.olandergroup.com/blog/2015/6/16/its-all-about-connections

Connections: The most important "buzzword" to keep in mind with marketing. With the digital transformation of marketing over the last decade we have been bombarded with buzzwords and jargon: Programmatic, CPC, Native, SEO, Demand-Side Platforms, etc. The list goes on and on and will continue to grow…

05/10/2015

Happy Mother's Day to all moms... especially those who have kids in advertising :-)

Creative and technology agency MRY celebrated Mother's Day by having its staffers video chat with their moms. And along the way, the moms were asked what they think their kids actually do for a living in advertising. To say they're unclear about that is an understatement.