11/20/2022
https://www.youtube.com/watch?v=MX9rBiOIRro&t=1s
This example of an organic rankings collapse and SEO failure that happens all too often these days.
If you have recently hired a new digital agency, content marketing or branding company, you might want to have someone take a look at your SEO data to see what you have lost, and what may be holding you back from reaching potential in terms of website visibility and conversion rates.
This is the story of a Kansas City managed service provider that launched a new website in 2022 and promptly lost all of its visibility on Google search, and it's had implications beyond SEO.
SEO is more than rankings.
SEO helps to calibrate all of your marketing together so you get a multiplier effect on your ROI.
And when your SEO falls apart, it’s indicative of fragmented or broken digital marketing strategy.
Note: Note: Were not trying to throw anyone under the bus (agency folks are my people and oh the irony of an SEO company provider critical feedback). We have one of our own projects stuck in SEO and development purgatory... sometimes you’re at the mercy of your client.
Learn what not to do for SEO and Web Design if you are a managed service company or IT support company.