06/11/2026
Joe Goggins, a lifelong livestock marketer and rancher, will take the helm as president of the Livestock Marketing Association during the June 17-20 LMA Annual Convention in Deadwood, South Dakota.
Goggins serves as chief executive officer of the Vermilion Ranch Corp. in Billings, Mont. In this role, he oversees Public Auction Yards, Billings Livestock Commission, Western Livestock Auction, Northern Livestock Video Auction, the Vermilion Ranch Registered Angus Herd, Diamond Ring Ranch and other diversified business ventures. Prior to becoming CEO, he worked alongside his late father, Pat Goggins, and grew up immersed in the family’s operations.
He graduated from Montana State University with a degree in animal science before pursuing his passion for auctioneering. A longtime LMA supporter whose family has deep roots in the organization — his father also served as president — Goggins has been involved in the association for approximately 20 years, previously serving on the board of directors and executive committee.
And while he’s been engaged in many organizations over the years, LMA has a special place in his heart.
“This board is made up of people that have skin in the game,” Goggins said. “Every day they’re out doing the work, worrying about their producers, their consignors and the whole industry.”
Goggins emphasized the value the association provides to its more than 800 members, which include auction markets, order buyers and dealers. He highlighted the association’s industry-leading insurance products — particularly critical for livestock facilities — prompt pay reform advocacy, buyer verification services and payment protection insurance.
Beyond operational support, Goggins is passionate about LMA’s broader role in the industry. He stressed the importance of initiatives like Common Ground Coalition that aim to unify the industry, keep producers on the land and sustain rural economies.
“We need producers,” he said. “We need folks on the land and we’ve got to come up with some ways all across this industry to help these people.”
Read the full release on Goggins taking over the LMA Presidency at the link in the comments.