INK inc PR

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  Want your business to be the top-listed Advertising & Marketing Company in Overland Park?

Our Story

By the mid-90’s Dick Grove had spent a quarter of a century within the corporate world of global PR, both on the agency side and as a client. It was time to strike out on his own, but he wanted to do it his way and build a PR firm designed to give clients the one thing they desire above all else – positive media coverage. Grove had repeatedly seen and learned one simple truism over those years: clients hire a PR firm for many different reasons, but they inevitably get fired for one reason above all else—not delivering consistent media coverage. Most of the giant and even mid-size PR firms had grown and diversified into “consultancies” offering a multitude of services under ever-increasing billable hourly rates, while media coverage had been relegated to interns writing press releases. Grove decided to build a different kind of PR firm—one dedicated first and foremost to placing clients’ stories within targeted media that would do them the most good? His goal: to get clients media coverage– “ink” as he called it–and lots of it. No billable hours and time sheets, no endless meetings, no mass distributed press releases, and no junior people. Just hits!

Simply stated, PR without the BS.

How do we do it?

INK’s pay-for-results model has a talent pool that is deep, extensive, and experienced. Our network of media specialists are senior professionals, most with actual newsroom experience, working virtually across the U.S. They’re made up of former producers and publicists from the New York and LA national network news staffs. They’re business journalists that have covered the Fortune 500 and the next big thing in technology. They’re publicists from the rarified world of entertainment… movies, television, and star power. They’re tough, experienced reporters from the wire services and newspaper staffs of major metropolitan dailies and small local media outlets, and from small market radio stations to National Public Radio. INK’s pros have covered everything from presidential visits and foreign wars to two-head pigs in Iowa. From major software and funding announcements in the tech world to managing the viral marketing of a single YouTube video, these veteran news pros know how to navigate the new media complexities and the old media realities, and most importantly, they know how to get the coverage others can’t.