05/29/2026
The most common thing contractors say when they come to us:
“I’ve tried ads before. They didn’t work.”
But when we dig into what happened, it’s almost never the ads that were the problem.
It was the agency running them.
No understanding of home improvement margins.
Reporting on clicks and impressions instead of booked appointments.
No skin in the game — they get paid whether you get results or not.
The home improvement market hit $574 billion last year.
The demand is there.
Contractors who are winning right now aren’t luckier or better at the work.
They’ve just got the right infrastructure behind them.
If you’ve been burned before and written off Facebook ads, it might not have been the platform that failed you.
Drop me a message if you want to break down what actually went wrong and see if it’s worth another look.
