JamieLauren.Design

07/13/2022

Let me be honest. Half the time I'm head-spinningly overwhelmed by my ambitions, and the other half I'm in complete awe, inspired, and motivated by the possibilities.

There are so many things that I want to accomplish in this life. While the saying 'jack of all trades, master of none' repeats in my head, I can't shake off the excitement!

So, to honor the supermoon I'm resurrecting my passion for patterns. Printmaking is what brought me to design. The patterns, illustrations rough edges, and endless variations mesmerize me.

Sometimes I get lost in the endless variations, but at the same time, the process also grounds me when I'm feeling lost in the digital realm. The tactile presence of printing slows things down a bit, and I think we could all benefit from processing things a little more slowly.

Do you think you've lost touch with the present? Maybe it's time to revisit your passion projects. Let me know which is your favorite one. (I bet typing it out will get you all excited again.😉)

07/12/2022

Some food for your next branding shoot. 'People don't buy products, they buy lifestyles.' I read this and was taken aback by the statement.

Was it correct? I ran the theory through a few brands. Seemed dead on. The champagne, the tye-dye, the lamp. The buyer's quilt when my dress didn't come with a romantic escape.

Then I did a little research and found Steve Jobs once said something similar. 'People don't buy products, they buy better versions of themselves.'

The idea behind this marketing idea is to focus on benefits rather than features. Instead of showcasing your service or product, idealize the feeling of how amazing it is to have it.

At the time, the audience may not be aware of the motivating purchasing power. However, as the designer, you can take advantage of the 'lifestyle' or 'better you' concept the next time you're strategizing your branding shoots or ad campaigns.

What lifestyle did you buy into lately? 😜😉

07/09/2022

This past year I've grown a lot in my career and as a mom. I went from the 7-3 work-life with an hour commute each way to being a remote designer, working in my studio on the farm. 😍

One of my dreams, and the main reason I wanted to be in design, was the ability to work from home and be with my babies. It's still amazing to think that my childhood dream is now my day-to-day. I'm blessed to be able to watch my girls play while I sip coffee and design, but also still navigating the reality of trying to type one-handed with a baby in my arms.

Let's be honest. It can be tricky. However, the power and pride that comes with developing my career is one I hope to instill in my children. Being able to do what I love, earn a living and teach my kids that you can have your cake and eat it too is one worth waking up early those few extra hours each day.

Here's to another year of learning new skills, mastering old ones, and doing it all while painting and with my kids. Happy Birthday to me!🎂🖌

03/05/2019

and the winner is.. Kate Addy!! Congrats Kate on your brand new logo! I'll reach out to get the design concept going! Thanks for everyone who shared and liked my page. :)

02/18/2019

11 More days until your logo dreams could be a reality!

Have the next best big idea or know someone who does? Win a free custom logo! Share my post, like my page and tag someone who could use a new logo. Contest runs till February 28th. Don't want to wait? Head over to my site (jamietodek.com/services) to learn about February specials.

02/16/2019

Have the next best big idea or know someone who does? Win a free custom logo! Share my post, like my page and tag someone who could use a new logo. Contest runs till February 28th. Don't want to wait? Head over to my site (jamietodek.com/services) to learn about February specials.

02/15/2019

Need a logo?! I'll be debuting some super specials at noon tomorrow! Stay tuned + stay inspired!

02/21/2017

Goals

02/12/2017

Coptic bound mock-up was a success! Time to focus on volume #1, my portfolio and volume #2, a sketchbook for my leave-behind piece. Craftsmanship is Key!