05/27/2026
Some projects start with a strong vision. That was the case for The Pulsefit in Moraga.
As the owner prepared to open her new fitness studio, she had a clear idea of the energy she wanted clients to feel the moment they walked in. Our challenge was translating that into the lobby signage.
The original concept called for individually lit channel letters. However, due to a concrete-backed wall, running power to each of the 17 letters wasn’t feasible. Rather than scale back the impact, we reworked the solution.
Our team designed a custom cabinet sign using push-through acrylic, combining both face-lit and halo-lit illumination. The result delivered the same bold, high-impact presence as the original vision—while working within the constraints of the space.