Nancy Burgess Strategic Marketing Inc.

03/12/2025

Develop company policies. Evaluate your existing data. Consider the consequences. Empower people. Understand the complexities. Learn how here: https://nancyburgess.net/human-brainpower-in-an-artificial-world-mindful-advice-for-ai-in-business/

03/07/2025

According to the Google API documents leak, Google has three different search indexing tiers that are not given the same relevance. Find out what the differences are between each tier, how this impacts your business, and what you can do now about it here: https://nancyburgess.net/12-shocking-google-leak-revelations-what-smbs-need-to-know-and-do-now/

02/24/2025

The Google documents leak revealed that Google uses a stuffing score. If you overuse your keyword phrase on a page, Google will likely demote your website’s ranking and consider your website “spam.” Learn more keyword takeaways here: https://nancyburgess.net/12-seo-tips-that-now-require-more-focus-for-our-smb-clients-after-the-google-documents-leak/

02/21/2025

The Google leaked API documents discuss a “freshness score.” Your aging or outdated content will be ignored and could demote your entire website (even the good stuff) in the search engine rankings. Rewrite and repost outdated, relevant content to keep it fresh. Remove irrelevant content.

02/20/2025

We could not be prouder or more appreciative of all those who have believed in us, supported us, inspired us, and added to our success over the past seven years. Thank you for your dedication, passion, innovation and enthusiasm. We are grateful to our employees, partners, clients, friends, and families for helping us grow, learn, explore, and deliver on our promise of transforming today’s brands for a digital world.

02/20/2025

We're hiring a digital marketing assistant primarily focusing on writing and creating social media posts. This is a very flexible, very part-time role (about 20 hours a month). We are in the Chicago Area but are open to a remote candidate. The role is ideal for someone who wants to develop their social media skills while pursuing other aspects of life—education, parenting, retirement, a full-time job in another field, etc. Starting the role as an intern is also a possibility. Please look at the full job posting on our company's LinkedIn page.

Nancy Burgess Strategic Marketing Inc. | 246 followers on LinkedIn. Branding, Marketing, & Digital Marketing for Corporations and Entrepreneurs; Call for a Free Consultation: 847-224-9727 | Nancy Burgess Strategic Marketing is an online marketing agency that can help you get more website traffic...

02/11/2025

Can we offend AI? Will it be able to feel anger, jealousy, or other emotions? We don’t know--but some concerning examples indicate that AI could be or become sentient. https://nancyburgess.net/scary-ai-13-frightening-ai-facts-you-need-to-know/

01/31/2025

From business goals to metrics and your tactical timeline, this digital marketing workbook has everything you need to be successful throughout the year. More than a dozen exercises to help with your success in the new year: https://nancyburgess.net/product/rock-your-digital-marketing-workbook/

Rock your digital marketing workbook. Be successful throughout the year. Includes business goals, situational analysis, SWOT, pain points, & much more.

01/20/2025

I appreciate the nomination for Palatine Area Chamber of Commerce Volunteer of the Year. So many worthy nominees this year.

01/20/2025

While most businesses rely on sound decision-making after extensive research, time-tested trials, and historical/predictive data, there is a place for faith in every business plan. May your leadership be inspired in countless ways by the words of Martin Luther King Jr.

01/17/2025

While Google only reveals a few SEO recommendations about images, it’s looking at much more. Colors, versions, aesthetics, duplication, metadata embedded by smartphones, click signals, duplication, and more. The click signals include four attributes: “engagingness,” usefulness, presentation, and “appealingness.” Stock images won’t hurt your SEO, but they won’t help it either. Quality images can improve your SEO.

01/16/2025

I am proud to be a member of WEB, Women Empowered Businesses of Palatine. Each year, we encourage the professional advancement of young women who are high school seniors from Palatine High School AND Fremd High School. We are excited to award $2,000 scholarships to two deserving young women this year. Get the editable PDF application form by using the QR code.

01/16/2025

Palatine's WEB is announcing two $2,000 scholarships available to deserving Palatine High School AND Fremd High School female seniors. Use the QR code to see the details and get the application.

01/07/2025

The Google leak revealed that Google devalues unpopular content. The search giant measures clicks, good clicks, bad clicks, last longest clicks—and more. There is a lot to analyzing individual pages that may not be apparent at first glance. Get surprising insights on the impacts of popular and unpopular content here: https://nancyburgess.net/12-seo-tips-that-now-require-more-focus-for-our-smb-clients-after-the-google-documents-leak/

01/03/2025

Consider committing to “refresh-rest-revamp” in 2025 by updating your company’s image. Harness the power of a new stylized logo, pumped-up website content, and an invigorating color palette. If visitors have dropped off your website, it may be past due for a new design and more user-friendly navigation and content. It’s the perfect time to give them something enticing!

12/25/2024

Wishing you a joyful holiday season filled with peace, happiness and warmth - and a prosperous New Year!

12/17/2024

AI is an umbrella term, and machine learning is essential to AI. For example, a type of AI that uses so-called large language models (LLMs) taught itself French with little training. AI can also learn unhelpful things at best and darn right harmful or dangerous things—without human intervention. For more Scary AI facts, read https://nancyburgess.net/scary-ai-13-frightening-ai-facts-you-need-to-know/

12/10/2024

Businesses want to show up on Page 1 of relevant searches, but several factors may get in the way — including how common your name is and if there’s been recent news published about you or your company. Periodically “Googling” yourself can help you be aware of new or similarly named businesses. For more brand management tips, visit https://nancyburgess.net/7-easy-ways-for-business-owners-to-manage-their-online-brand-reputation/