12/10/2022
What performance change can I expect to see?
The first time that we "push" a PPC Insider Optimize list to Google ads, you'll notice:
Immediately - a new shared negative keyword list in the account
Typically within 7 days
Search query activity will change. While it varies from account to account, changes that we have observed include:
● increased CPC's
● increased CTR's
● reduction in CPA
● increase in conversion rate
● increase in number of conversions
What doesn't change
● Quality score seems not to move in a statistically valid direction
● Budget - we do not change budgets
● Campaign strategy - again we only add negative keywords at this stage.