06/30/2025
Courtney shares key themes and concepts from the IndustryNow's Digital Transformation in Fast Casual and QSR Summit with you. Share your thoughts about these in the comments below.
🎯 “Your gut does not operate at a statistically significant level.” - Alice Crowder, CMO at Krispy Krunchy Chicken, dropped this gem that I heard repeated by many today. A great reminder that while instinct has a place, the real wins come from segmentation, data, and making decisions you can back up with numbers.
📊 Segmentation done right = ROI. Brands using advanced segmentation are seeing 10–15% lifts. And the best segments aren’t just big — they’re the ones who show up often, spend more, and are easiest to win.
🧠You can’t build loyalty without understanding value—and what your guests want from you. It’s not just about collecting an email; it’s about knowing what to do with it. SMS, tech consolidation, and real-time data emerged repeatedly as make-or-break moves for marketers seeking to prove value across the organization.
💡 The best tech decisions start with this question: Does it enhance the guest experience and streamline what you're already doing? Not everything ✨shiny✨ is useful.
