Big Opposable Thumb

Big Opposable Thumb Big Opposable Thumb delivers intelligent marketing strategies, branding, social media, public relati Like yours, Big Opposable Thumb is a small business.
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We understand that the needs of the day often come at the expense of growing and promoting our business. The very act of marketing and promoting our business should be an exciting and reinvigorating process, and not one tinged with regret. It goes without saying that for your startup or business to succeed in today’s competitive world, you need to market. It’s no longer enough to turn on an open s

ign, unlock the front door, and wait for customers to pour in and discover what makes your company awesome. It’s common for business owners to spend all their time running the show, leaving little time or energy at the end of the day to market their company effectively. No consistent branding. No defined strategy. No way of measuring these efforts to determine if they’re working. With over 30 years of experience serving startups and small businesses, make Big Opposable Thumb your company’s marketing partner. We provide a highly collaborative process that helps you uncover the unique advantages of your business and help translate those into compelling benefits for your customers. We’ll present personalized strategies, identify the most effective tactics, help you budget, evaluate the success of our efforts, and provide honest, transparent feedback at every turn. We can help restore that excitement and help grow your business through sound strategy, a story-driven approach to creative and experienced, relevant guidance. We’re not a typical advertising agency. We value building strong, long-term relationships, underscored by a humble, empathetic approach to communication, and the importance of maintaining reasonable and transparent budgets.

Branding isn't about looking good this week—it's about making marketing easier next year.This post breaks down why brand...
01/20/2026

Branding isn't about looking good this week—it's about making marketing easier next year.

This post breaks down why branding matters over the long term and how small businesses can build it through clarity and consistency (not constant reinvention).

👉https://rdar.li/po2W9g5 Big Opposable Thumb Tri-Lakes Chamber of Commerce and Visitor Center

Branding isn’t about constant reinvention—it’s about consistency over time. Learn why long-term brand equity is built through sustained messaging, recognizable design, and strategic alignment, and why rebranding without evidence often erases hard-earned trust instead of improving results.

Setting marketing goals is easy. Setting useful ones is harder.This post walks through how to create realistic, measurab...
01/13/2026

Setting marketing goals is easy. Setting useful ones is harder.
This post walks through how to create realistic, measurable marketing goals—and includes a simple Goal Planning Tool to help you turn good intentions into a clear 90-day focus.

👉 https://rdar.li/mNoxlVA Big Opposable Thumb Tri-Lakes Chamber of Commerce and Visitor Center

Clear marketing goals help small businesses focus their time, budget, and energy where it matters most. Learn how to set realistic, measurable marketing goals, track the right performance indicators, and adjust your strategy with confidence—without chasing trends or relying on guesswork.

Before setting new marketing goals this year, I'm doing one thing first: looking back at what actually worked.If you're ...
01/06/2026

Before setting new marketing goals this year, I'm doing one thing first: looking back at what actually worked.

If you're planning your marketing for the year ahead, this post walks through the resolutions that matter—and includes a short Year-End Marketing Review to help you reset with clarity instead of guesswork. 👉 https://rdar.li/DVQBNy4 Tri-Lakes Chamber of Commerce and Visitor Center Big Opposable Thumb

Before setting new goals, take time to review the year behind you. Learn how to evaluate what worked, what didn’t, and what changed in your business—so you can plan smarter, avoid repeating mistakes, and build a strategy grounded in real results.

Want to see how ego wrecks marketing? Link's in the first comment. 🐒🦅👇
11/24/2025

Want to see how ego wrecks marketing? Link's in the first comment. 🐒🦅👇

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well tha...
11/05/2025

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”
— Don Norman

Keep on trucking with our new website for Rocky Mountain Heavy Haul. 🚚🎉 Rocky Mountain Heavy Haul, Ltd
08/26/2025

Keep on trucking with our new website for Rocky Mountain Heavy Haul. 🚚🎉 Rocky Mountain Heavy Haul, Ltd

It's a website! Say hello to our newest arrival: DirtTekTrails.com 🎉
08/01/2025

It's a website! Say hello to our newest arrival: DirtTekTrails.com 🎉

XKCD is just brilliant.
07/10/2025

XKCD is just brilliant.

Should you market during a recession? What role does AI play in SMB marketing? We tackle these topics and more. 👉https:/...
03/25/2025

Should you market during a recession? What role does AI play in SMB marketing? We tackle these topics and more. 👉https://www.vbt.io/goto/adJo

In 2008, I watched businesses commit marketing su***de...They slashed their marketing budgets during the recession, thin...
03/24/2025

In 2008, I watched businesses commit marketing su***de...

They slashed their marketing budgets during the recession, thinking they were "saving money." What they actually did was surrender their market share to competitors who stayed visible.

Here's what NOBODY tells you about cutting marketing during tough times:

When you go silent... your competitors get LOUDER.
When you disappear... your customers forget.
When recovery begins... you're starting from zero.

I saw this firsthand with Leo's Bakery during the Great Recession. While others cut back, Leo DOUBLED DOWN on marketing. Result? He couldn't bake cinnamon rolls fast enough to meet demand.

Want to know the REAL cost of marketing silence? Companies that maintained marketing during the 2008 recession saw 256% higher sales growth compared to those who went dark.

Think about that for a moment...

Are you really saving money by cutting marketing? Or are you just making it harder to recover later?

💡 Question for business owners: What's your strategy for staying visible during economic uncertainty?

I just lost a client to AI... and they came running back.Like many small business owners, they thought AI would ELIMINAT...
03/10/2025

I just lost a client to AI... and they came running back.

Like many small business owners, they thought AI would ELIMINATE their need for marketing support. But here's what nobody's telling you about the AI marketing hype...

It's just another tool in your arsenal, not a magic solution.

After 30 years in marketing, I've watched these cycles come and go. Website builders... social media... and now AI. Each one promised to make marketing expertise obsolete.

But here's the REALITY CHECK:

Most small business owners who try to replace marketing expertise with AI discover the hard way that mastering these tools takes serious time and effort... time they don't have.

Think about it: you started your business to practice your craft, not to become an AI expert.

The truth? AI won't replace marketing professionals any more than word processors replaced writers or digital cameras replaced photographers.

Want to stay ahead of the curve? Start small. Test specific tools. And most importantly, talk to your marketing partner about integrating AI strategically.

Because the future isn't about replacing humans with AI... it's about finding the sweet spot where both work together.

What's your take on AI in marketing? Have you tried any AI tools in your business? Share your experience below! 👇

Address

Services Available In:
Palmer Lake, CO
80133

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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