Netweave Social

Netweave Social Outsourcing Social Media doesn’t work, but neither does doing it yourself. Find out why at http:// But trying to do it all yourself doesn’t work either.

If you try to have us, or any other company, take 100% of the social media workload off your plate, we’ll do a good job of it, yet your social media program will be nowhere near as effective as it could be. We just don’t know the business like you do, and we’re not there every day immersed in the culture and the goings on. You’re not a social media expert, and hiring one full time is an expense th

at’s probably not in your budget. Where’s the affordable middle ground? Welcome to Co-Sourcing
Instead of trying to move 100% of the social media workload off your plate, let’s keep you involved, but make you more effective. Let us take the 80% of the job that’s mechanics, time, and social media knowledge and put that on OUR plate. Then let’s both work together as a team on that remaining 20% of content creation from the inside of the organization, and the integrated communications planning that unites social with all of the other efforts your company is undertaking so that everything is part of a unified whole. Rather than outsourcing, co-source the social media plan to an expert rep from NetWeave who can do the lion’s share of the work, for a fraction of the cost of hiring a full time employee to help.

💡 Tuesday Tip: You Don’t Have to Chase Every TrendJust because everyone else is doing it doesn’t mean your brand needs t...
09/08/2026

💡 Tuesday Tip: You Don’t Have to Chase Every Trend

Just because everyone else is doing it doesn’t mean your brand needs to.

Trends can be fun. They can get attention. They can even introduce your business to a whole new audience. But if you have to spend 20 minutes explaining to your boss why everyone is suddenly pointing at invisible words above their heads… maybe sit this one out.

Before jumping on a trend, ask: Does this make sense for our brand? Will our audience get it? Can we make it feel like us?

If not, let it go.

You’re a business. Not a 52-year-old dad who just learned what “rizz” means and is now determined to use it at Thanksgiving.

Some things simply don’t need to happen. 😏

Labor Day is a day to recognize the hard work and contributions of workers across the country.So today, give yourself pe...
09/07/2026

Labor Day is a day to recognize the hard work and contributions of workers across the country.

So today, give yourself permission to step away from the inbox, close the laptop and ignore that spreadsheet for a little while. You’ve earned the break.

Take the day off. Relax. Recharge. We promise the work will still be there tomorrow.

🚩 They’re not flirting. They’re fishing.Pig butchering scams often start with something that feels completely harmless: ...
09/05/2026

🚩 They’re not flirting. They’re fishing.

Pig butchering scams often start with something that feels completely harmless: a friend request, a compliment or a message that seems to create an unlikely connection.

“I think I knew you years ago.”
“You have the same last name as my mother’s maiden name.”
“I’ve been following your posts for a while.”
“You look so familiar.”

It can feel personal. That’s the point.

Chances are, you don’t have the same last name as his mom’s maiden name. He hasn’t been carefully following everything you post. And no, you probably don’t look exactly like someone he knew back in the day.

These scammers play the long game. They build familiarity and trust before introducing an investment, cryptocurrency opportunity or another reason to send money. That process of cultivating a victim before taking their money is where the term “pig butchering” comes from.

Be friendly. But be wary. Don’t let a stranger manufacture a connection that wasn’t there to begin with.

What are you seeing on your pages?

Proofread Your Work. Or Prepare for Re**al Problems.We say it all the time: before your content goes out into the world,...
09/04/2026

Proofread Your Work. Or Prepare for Re**al Problems.

We say it all the time: before your content goes out into the world, have another human being look it over.
Not glance at it.

Not say, “Yeah, yeah, looks good” while answering an email.

Actually. Look. At. It.

Because sometimes one little typo changes “Free retinal photography” into “Free re**al photography.”

And that, friends, is what we in marketing call a significant change in the customer experience.

Suddenly, the eye doctor has some explaining to do.

So proofread your captions. Check your graphics. Read things out loud. And whenever possible, have a second set of eyes review your work before you hit publish (Lookin' at our on-staff QA person. Thanks!)

Because spellcheck can catch a misspelled word. It cannot always catch the correctly spelled, spectacularly wrong word.

And some typos are a much bigger pain in the butt than others.

📅 Welcome to the “Easy Season” of Social Media 🎃🦃🎄We’re heading into that magical time of year when your content calenda...
09/03/2026

📅 Welcome to the “Easy Season” of Social Media 🎃🦃🎄

We’re heading into that magical time of year when your content calendar practically starts filling itself.

Halloween. Thanksgiving. Black Friday. Small Business Saturday. Christmas. Hanukkah. New Year’s. 🎃🍗🎁✨ And before you know it, St. Patrick's Day is standing in the seasonal aisle. ❤️

Now is the time to sit down with your content calendar and make the next 3–5 months a whole lot easier.

A couple of hours planning now can save you from spending the next five months staring at your screen at 8:47 a.m. thinking:

“Well… what the heck are we posting today?"

Plan it now and get more time to enjoy the holidays.

What are a few of your go-to holiday posts?

You Know Your Organization. We Know Social Media. That’s Why We Work Together.When NetWeave manages your social media, w...
09/02/2026

You Know Your Organization. We Know Social Media. That’s Why We Work Together.

When NetWeave manages your social media, we don’t swoop in, take your passwords and tell you, “Don’t worry, we’ve got it from here.”

Because there’s one tiny problem with that plan: We don’t work at your organization. You do. You know the personalities, the inside jokes, the customers, the big wins and the little moments happening on a random Tuesday that can turn into fantastic social content.

We know the strategy, timing, platforms, planning and mechanics that keep all of those great stories from becoming “Oh, shoot. We should have posted that.”

That’s why we call our approach co-sourcing.

We take on roughly 80% of the mechanics, time and social media expertise, while working with your team on that important 20% that can only come from inside your organization.

You give us access to what makes your organization your organization.

We help turn it into consistent, engaging social media that supports the rest of your communications and marketing efforts.

It’s not “Here, you do it.” It’s “Let’s do this together.”

Because you shouldn’t have to become a social media expert to run your organization.

Good news. We already have some of those lying around.

Social Media Tip: Give People Something to Respond ToYou wrote the post. You found the perfect photo. You proofread it t...
09/01/2026

Social Media Tip: Give People Something to Respond To

You wrote the post. You found the perfect photo. You proofread it three times and still found the typo four seconds after publishing.

Tradition.

But before you hit post, there’s one more thing to think about: your call to action.

And no, every CTA doesn’t need to be “BUY NOW!” Sometimes you just want people to do something. Comment. Share. Tag a friend. Answer a question. Tell you their opinion.

Because it’s called social media, not we-talk-you-listen media.

Think of your post like a Dad standing in the doorway when you’re trying to leave.

“Where are you going?”
“Who are you going with?”
“What time will you be back?”

Dad understands calls to action.

Before you publish, ask: What do I want people to do after they see this? Then ask them to do it.

And look at that, we need a CTA for this post.

What’s your favorite Dad joke? Drop it in the comments. We promise to groan appropriately.

Monday Mistakes: Failing to Develop an Authentic VoiceEver read a business’s social media post and think, “Wow. The corp...
09/01/2026

Monday Mistakes: Failing to Develop an Authentic Voice

Ever read a business’s social media post and think, “Wow. The corporate handbook learned how to use Facebook.”

Yeah. That’s a problem.

Your brand needs a voice, and that voice should come from your company culture.

So, what’s yours?

Are you buttoned-up and professional? Warm and welcoming? A little weird? Do Dad jokes somehow make their way into every staff meeting?

Because if you’re a Dad-joke kind of company, lean into it like there’s a hurricane coming and you’re outside waving the American flag.

Your audience should get a feel for the people behind the logo.

If your team is funny, but your social media sounds like the terms and conditions nobody reads, something isn’t connecting.

We spend time learning a client before we try to speak for them. The personalities. The quirks. The culture. What makes them laugh. What they’d say, and what they absolutely wouldn’t.
Your authentic voice is already there.

Stop trying to sound like a brand and start sounding like YOUR brand.

There’s nothing quite like watching a client’s big moment hit the big screen.Congratulations to our friends at TJ3 Histo...
08/29/2026

There’s nothing quite like watching a client’s big moment hit the big screen.

Congratulations to our friends at TJ3 History on the Sarasota premiere of 10 Good Men! 🍿🎥

We were proud to play a small part in helping make the premiere a success (we helped set up the photo background), alongside the Commemorative Air Force - Tampa Bay Wing. As the TJ3 team put it, “It takes a village to bring these stories to you all.” ❤️

One of the best parts of what we do at NetWeave is that we get to share the stories of these extraordinary people, the people who lived the stories and those who research, preserve, create, teach, and make sure important stories aren’t forgotten.

Social media is more than likes, comments, and algorithms.

Do you have a favorite story from your clients?

The Algorithm: Helpful Little Friend or Tiny Digital Stalker? 👀📱The algorithm can be pretty impressive. It learns what y...
08/28/2026

The Algorithm: Helpful Little Friend or Tiny Digital Stalker? 👀📱

The algorithm can be pretty impressive. It learns what you like, what you watch and what keeps you scrolling. Sometimes it’s so good you’d swear you only have to think about something for it to appear in your feed.

But think about how much we tell social media about ourselves. We post where we live and work, our families, vacations and hobbies. Then every follow, like, comment, click and video view adds another clue. Dog lover. Cat person. Art student. Retired dentist. It all adds up.

So no, the algorithm probably isn’t reading your mind. You’ve just spent years teaching it who you are. 👀

For marketers, that’s the important part: the algorithm knows a lot about your audience. Give it content your audience actually wants to see.

Now excuse us. We’re going to think really hard about tacos. 🌮

🫡 John Stavely - Steely-eyed missile man and distributor of fine memes

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