07/09/2026
Week 1 of building something new. Honest answer? I don't know what I'm doing.
I spent 35 years moving freight. FedEx, UPS, Echo Global, CEVA, then I sold my own global logistics company. I know how freight brokers think. I know what keeps them up at night. I know this niche. I know it very well.
But building a B2B marketing agency from scratch? That's a different animal.
So I partnered with Gustavo, a performance marketer who actually knows the digital side. And week 1 has basically been me saying "here's what the freight broker problem looks like" and him saying "okay, here's how we go find them."
What I've figured out so far:
The freight brokers I'm targeting, the mid-market intermodal and drayage guys doing $5M to $30M, they have real problems. Customer concentration is a big one. One or two big accounts making up 40%, 50% of revenue. That's not a business. That's a risk.
And most of them know it. They just don't have a pipeline to fix it.
We're building Sales Growth Marketing to solve exactly that. And I'm going to document the whole thing here, the good, the messy, all of it.
Week 1 done. Let's see where week 2 goes.