Sales Growth Marketing

Sales Growth Marketing Sales Growth Marketing is a performance system built for measurable revenue growth. We are not a traditional marketing agency.

We operate in the sales growth business using ads, funnels, and conversion systems to turn traffic into tracked revenue.

70% of freight marketing agencies won't exist by 2027.I think about this a lot, you know?Here's what I keep seeing. A we...
06/11/2026

70% of freight marketing agencies won't exist by 2027.

I think about this a lot, you know?

Here's what I keep seeing. A web designer calls himself a freight marketing expert. A social media kid who's never touched a bill of lading is selling "lead gen" to brokers. A generalist agency takes on a drayage client and spends three months learning what a chassis is.

That's not marketing. That's expensive education. And the broker pays for it.

I did 35 years in this industry. FedEx, UPS, Echo Global, CEVA. I sold my own global logistics company. I've watched consultants and vendors come and go, come and go. The ones who survive are the ones who actually know the niche. Really know it.

Right now the market is bloated with agencies who figured out freight is spending money on marketing. So they jumped in. But when brokers stop getting results, and they will stop, the culling starts. Fast.

The survivors will be the ones who understand customer concentration risk. Who know that a mid-market intermodal broker with two big accounts isn't just a "small business," they're sitting on a time bomb. And who can actually build pipeline around that specific problem.

I'm not saying this to scare anyone. I'm saying it because I know this niche. I know it very well.

If you're a freight broker owner reading this, ask your agency one question: have you ever dispatched a drayage move? If the answer is no, that tells you something.

All right. Curious what you think. Drop it in the comments.

Most drayage brokers I talk to have a sales CRM. HubSpot, Salesforce, something like that. They track deals, calls, foll...
06/09/2026

Most drayage brokers I talk to have a sales CRM. HubSpot, Salesforce, something like that. They track deals, calls, follow-ups. Fine.

But a marketing CRM is a different thing, right?

A sales CRM tells you where a prospect is in your pipeline. A marketing CRM tells you what that prospect saw, clicked, read, and ignored before they ever picked up the phone. That's the part most brokers are flying blind on.

Hold on. Let me give you an example.

You've got a drayage prospect. They've visited your site three times in two weeks. They opened your last two emails but never replied. They watched 80% of a video you sent them. That person is warm, warm. But if your sales guy calls them cold with a rate sheet, you just wasted a really good lead.

A marketing CRM captures all of that behavior and tells your sales team exactly when to reach out and with what. Not guessing. Not hoping.

I know this niche. I know it very well. The brokers doing $5M to $30M in this space are running almost entirely on referrals and a couple big accounts. Marketing feels like something the big guys do. I get that.

But the math changes fast when you lose one of those big accounts. And you know what I mean.

The good news is setting this up is not that complicated or expensive anymore. It used to be. It isn't now.

I spent years chasing the cheapest rate. Every load, every lane, every shipper who would pick up the phone.Here we go. L...
06/04/2026

I spent years chasing the cheapest rate. Every load, every lane, every shipper who would pick up the phone.

Here we go. Let me tell you what that got me.

Busy. Very, very busy. And not much else.

When I ran my own global logistics company, the shippers who beat me up on price every single quarter were never the ones who grew with me. They were the ones who left the second someone else answered the phone with a number 50 cents lower.

The shippers worth having, right, they had complexity. They had intermodal moves, drayage headaches, port congestion problems they couldn't solve with a spreadsheet. They needed a broker who actually understood the operation, not just the invoice.

That is the whole reason I started working with mid-market drayage and intermodal brokers specifically. I know this niche. I know it very well. 35 years in it. FedEx, UPS, Echo Global, CEVA. I've seen every version of this mistake.

And look, I don't know marketing the way my partner Gustavo does. But I know which shippers are worth going after. And I know how to reach them, because 27,000 of them are already in my network.

If you've got one or two customers sitting at 40 or 50 percent of your revenue and you know that's a problem, we should talk.

Not all shippers are equal. The right ones are out there. You just have to stop chasing the cheap ones first.

35 years in this industry and I still learn something new every week.FedEx. UPS. CEVA. Echo Global. And then I started m...
06/02/2026

35 years in this industry and I still learn something new every week.

FedEx. UPS. CEVA. Echo Global. And then I started my own global logistics company and sold it.

I'm not saying that to impress you. I'm saying it because I've seen this industry from every angle, right? Carrier side. Broker side. 3PL side. Owner side.

And here's what 35 years actually taught me.

The brokers who survive the hard years, the rate crashes, the capacity swings, the customer who calls on a Friday afternoon and says they're moving their freight, they all had one thing in common.

They were never dependent on one thing.

Not one customer. Not one lane. Not one relationship.

I had a friend, good operator, solid drayage book, built his whole business around one shipper. You know what happened. That shipper got acquired. New logistics manager came in. Six months later my friend is starting over at 52.

I've seen it too many times. Too many times.

I know this niche. I know it very well. Mid-market intermodal and drayage brokers are some of the hardest working people in freight. But working hard on the wrong problem doesn't help, you know?

The problem isn't operations. Most of you have that dialed in.

The problem is the next customer is never coming through the door unless you go get them.

So, yeah. 35 years. That's what I learned.

Most drayage brokers I talk to are basically pulling a slot machine handle every quarter.They finish a big move, celebra...
05/28/2026

Most drayage brokers I talk to are basically pulling a slot machine handle every quarter.

They finish a big move, celebrate the invoice, then look at the pipeline and... nothing. Silence. So they start scrambling — cold calls, old contacts, maybe a referral if they're lucky.

I did this business for over 35 years. I know what that feeling is. It's not a pipeline problem. It's a visibility problem.

Here's what I mean. When you rely on 2 or 3 accounts for 80% of your revenue, your whole quarter depends on whether those customers stay, expand, or go quiet. That's not strategy. That's gambling, right?

The brokers who break out of that cycle aren't smarter than you. They're not working harder. They just stopped waiting for the phone to ring and built something that puts them in front of new prospects consistently — week after week, not just when they're desperate.

I've seen $8 million books turn into $20 million books in 18 months. Not because of luck. Because the owner stopped being invisible to the market.

So, if your pipeline feels like a slot machine right now — three cherries one quarter, nothing the next — that's worth paying attention to, you know?

The freight is out there. The question is whether the right shippers can even find you.

05/26/2026

Um ótimo nome abre portas. O sistema certo constrói o império.

Ray Kroc não viu apenas um restaurante.

Ele viu um nome que poderia viajar pelo mundo.

Mas o nome sozinho não o escalou.

O sistema sim.

Seu nome está pronto. Agora construa a máquina por trás dele.

O Sales Growth Marketing™ cria a marca, a estratégia e o motor de crescimento que transforma seu nome em seu legado.

Pronto para construir? Link nos comentários.

05/26/2026

Un gran nombre abre las puertas. El sistema adecuado construye el imperio.
Ray Kroc no vio un restaurante.

Vio un nombre con potencial para conquistar el mundo.

Pero el nombre por sí solo no lo hizo crecer.

El sistema sí.

Tu nombre está listo. Ahora, crea la maquinaria que lo respalda.

Sales Growth Marketing™ crea la marca, la estrategia y el motor de crecimiento que convierte tu nombre en tu legado.

¿Listo para construir? Enlace en los comentarios.

Five minutes into a prospect call, I already know if I can help them.Here's what I ask — and I've been doing this for 35...
05/26/2026

Five minutes into a prospect call, I already know if I can help them.

Here's what I ask — and I've been doing this for 35 years, so bear with me.

First thing: "How many customers make up more than 70% of your revenue?"

If they pause too long before answering, that's the answer right there. Two customers, maybe three, carrying the whole book. I've seen it a hundred times. A hundred.

Second: "When did you last win a brand new account that wasn't a referral?"

Most owners go quiet. Because referrals are great, right? Until your guy retires or gets bought out. Then you've got nothing in the pipeline.

Third one is simple: "Do you have any kind of outbound running right now?"

Ninety percent say no. And honestly, I get it. When you're running drayage or intermodal, you're heads-down on operations. Marketing feels like someone else's problem.

But here's the thing — if all three answers go the wrong way, that broker is one phone call from a very bad quarter.

I know this niche. I know it very well. These aren't hypothetical problems. I lived them.

If you're a freight broker in that $5M–$30M range and those questions made you uncomfortable, drop me a message. No pitch. Just a conversation.

05/26/2026

A great name opens the door. The right system builds the empire.
Ray Kroc didn’t see a restaurant.
He saw a name that could travel the world.
But the name alone didn’t scale it.
The system did.
Your name is ready. Now build the machine behind it.
Sales Growth Marketing™ creates the brand, the strategy, and the growth engine that turns your name into your legacy.
Ready to build? Link in comments.

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