YouAppi

04/22/2026

Two regions are driving most of the global CTV growth story right now, and neither one is easy to execute in.

The opportunity is real, but so is the operational complexity. The teams pulling ahead in these markets aren't just scaling spend. They're scaling their readiness.

We broke down what global growth teams need to know before moving budget into APAC and LATAM.

👉 Read the full post here [https://hubs.ly/Q04d63-n0]

04/21/2026

🇲🇽 Mexico City, we're ready for you.

Tomorrow, April 22nd at 6:30pm, YouAppi and Appache are hosting Mama Mia: a hands-on pizza-making experience with chef Marcelo. Great food, great company, and conversations worth having.

And that's just day one.

On April 23rd, Steven Jower will be representing YouAppi at MAMA México. If you're attending, make sure to say hello!

Two days. Two ways to connect. See you there 👀

Sign up here: https://hubs.ly/Q04cYHfL0

04/16/2026

The attention-spend gap is one of the most measurable sources of inefficiency in today's media mix.

Streaming now accounts for the majority of TV viewing time, but ad budgets are still catching up...

In our latest article, we break down why the gap persists and what closing it actually enables for performance marketers in 2026.

Read the full article 👉 https://hubs.ly/Q04clshn0

As streaming captures more daily attention, ad budgets are still catching up. Here's why the attention-spend gap persists in 2026 and how aligning CTV and mobile investment turns that gap into a performance opportunity.

04/15/2026

🇲🇽 Mexico City, we’re coming!
We’re heading to MAMA Mexico on April 23.

Our team will be on the ground connecting with some of the brightest minds in mobile marketing, sharing insights, exploring what’s next, and making the most of the networking scene.

If you’re attending, let’s talk 👉 https://hubs.ly/Q04cbTyf0

03/20/2026

In collaboration with REPLUG in their latest Scaling Beyond the Walled Gardens: The Open Internet Growth Guide, YouAppi’s Director of Growth, Michal Schwartz, discusses how ’s high assist rates are uniquely positioned to drive conversions and build long-term brand value.

The real game-changer? Integrating CTV with to create a seamless journey from the big screen to direct action.

Get your copy here:
https://hubs.ly/Q047Dx2S0

03/19/2026

YouAppi is a Silver Sponsor for App Growth Summit Tokyo, where we will join industry leaders to discuss the strategies defining the market in 2026.
Are you ready to optimize your growth engine for the Japanese market? Let’s connect!

Request your invite to AGS Tokyo here- https://hubs.ly/Q045BLPK0

03/18/2026

Youappi is joining Singular for UNIFY Mexico City, an exclusive event designed for honest conversations and high-level networking within the LATAM growth community.

Join the Guestlist: https://hubs.ly/Q045BBJj0

03/17/2026

In the 2026 Global Mobile App Marketing Trends White Paper by SocialPeta Ltd in partnership with AdChampagne; Ashley Schmitt, Director of Marketing, YouAppi, shares insights on how leading non-gaming apps are balancing short-term performance metrics like CPI and ROAS with durable user behaviors that signal long-term value.

The report explores how mobile marketers are evolving toward lifecycle-driven growth strategies that integrate acquisition, reactivation, and retention to drive sustainable scale.

Read the full report: https://hubs.ly/Q046-L7L0

03/12/2026

The future of mobile growth is built in the community.
That’s why we are proud sponsors of UNIFY Mexico City, a space to share what’s working today in performance, measurement, and AI.

Join us → https://hubs.ly/Q045BxCF0

03/09/2026

The MarTech Summit is almost here, and the YouAppi team is ready. Join our COO, Nisan Schitrit, and Director of Operations, Peter Koczak, for two days of deep dives into the future of unified marketing foundations.

We’re ready for big ideas, better tech, and top-tier networking in Singapore.

Book your slot here: https://hubs.ly/Q045_hY30

See you in the Lion City!