McRae Agency

McRae Agency The McRae Agency is a leading boutique public relations agency in Scottsdale, Arizona (Phoenix). Follow us on Twitter: http://www.twitter.com/PR_Buzz

Under the leadership of Principal Beth McRae, The McRae Agency offers a full range of public relations and marketing services, from strategic planning and product launches to publicity and media relations, as well as online and social media initiatives.

A month of meaningful media coverage, exciting launches and incredible client success. August was one for the books at T...
08/28/2026

A month of meaningful media coverage, exciting launches and incredible client success. August was one for the books at The McRae Agency!

We're grateful to the journalists and media outlets who helped share our clients' stories, and even more grateful to our amazing clients who trust us to tell them. Your missions inspire everything we do, and we're proud to help amplify your impact.

The Joy Bus Solatube International, Inc. Phoenix Art Museum Diversified Partners, LLC Lexie's Voice

Check out what we accomplished together this month:

https://www.realsimple.com/best-lettuce-for-salads-according-to-chefs-12033294

https://www.buildingenclosureonline.com/articles/95089-how-princeton-university-art-museum-balanced-daylight

https://constrofacilitator.com/solatube-earns-california-green-business-innovator-status/

https://scottsdale.com/blog/post/feature-friday-lynne-love-and-andrea-robertson-on-co-chairing-the-arizona-costume-institutes-milestone-60th-anniversary-holiday-luncheon/

https://www.azcentral.com/story/news/local/pinal/2026/07/25/restaurants-medical-facility-coming-to-san-tan-valley/91043145007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z11xx01p119550n11----l002450c11----e1112xxv11xx01d--51--b--51--&gca-ft=275&gca-ds=sophi

https://inbusinessphx.com/commercial-real-estate/auto-retail-development-at-mesas-new-sr-24-interchange

https://www.azfamily.com/2026/08/17/scottsdale-nonprofit-eases-isolation-adults-with-disabilities/

Thank you to for the kind words! We love working with you and sharing your mission with the world."The McRae Agency's w...
08/26/2026

Thank you to for the kind words! We love working with you and sharing your mission with the world.

"The McRae Agency's work has helped the client achieve significant growth in reach and visibility. The team has secured 20 media placements in the last year, generating an estimated audience reach of more than 47 million. The McRae Agency is personable, communicative, and never misses a deadline." - Lexie's Voice Foundation

Earning publicity shouldn’t be a mystery! Let us share our secrets with you, for free.Introducing: Build Some Buzz Bluep...
08/24/2026

Earning publicity shouldn’t be a mystery!
Let us share our secrets with you, for free.

Introducing: Build Some Buzz Blueprint. We've taken decades of PR experience and turned it into a clear, actionable guide that helps business owners create visibility, build credibility and generate momentum for their brand.

Inside you'll learn how to find newsworthy stories, connect with media, craft stronger pitches and even improve your visibility in AI-powered search tools.

It's PR made practical.

Interested? Let's talk. Comment, message us or email [email protected] to get this FREE guide.

Choose your main social platform with intention.It can be easy to assume that activity across all platforms should be tr...
08/20/2026

Choose your main social platform with intention.

It can be easy to assume that activity across all platforms should be treated the same. Ultimately, you should pick the social media platform whose user base best aligns with your target audience.

Younger millennials hold most of the buying power on Instagram, while older millennials and Gen X use Facebook the most. Gen Z has the highest user base on TikTok.

This TV segment featuring Lexie's Ranch is a great example of tying an organization's mission to a dedicated observance!...
08/18/2026

This TV segment featuring Lexie's Ranch is a great example of tying an organization's mission to a dedicated observance!

For National Nonprofit Day yesterday, our team proactively pitched Lexie's Ranch to azfamily 3TV CBS 5 for a featured segment. Highlighting media wins like this yields long-term value—clients can share the coverage across social channels, blog posts, newsletters, and their website. Earned media endorsement remains one of the most effective ways to build credibility.

Check it out:
https://www.azfamily.com/2026/08/17/scottsdale-nonprofit-eases-isolation-adults-with-disabilities/

Behind every successful brand is a story worth telling.At The McRae Agency, we turn that story into strategic communicat...
08/13/2026

Behind every successful brand is a story worth telling.

At The McRae Agency, we turn that story into strategic communications that drive awareness, build credibility and create lasting connections. From public relations and media relations to brand storytelling, campaign development, influencer partnerships and communications strategy, we help organizations earn attention that matters.

PR Tip: Good writing comes from understanding"The best communicators aren't the best writers, they're the ones who under...
08/11/2026

PR Tip: Good writing comes from understanding

"The best communicators aren't the best writers, they're the ones who understand." — Beth McRae

We know that good writing comes from understanding, not the other way around. When working with clients, practicing active listening and asking questions can give you great insight into the true nature of a brand.

Understanding a brand's mission and goals is what makes a great pitch or press release. Powerful writing will come with understanding. 💡

Our summer intern, Abby, has wrapped up her time with us. She brought joy to our team, energy to every project, worked h...
08/05/2026

Our summer intern, Abby, has wrapped up her time with us. She brought joy to our team, energy to every project, worked hard and consistently met deadlines. We know she’ll do great things in the future. Thank you for a great summer, Abby! Some departing thoughts from Abby:

"I’m so grateful for my time interning with The McRae Agency," Abby said. "My favorite part was designing our monthly newsletter, creating social media graphics, and conducting brand research for clients. My biggest takeaway? Never be afraid to ask for help. The supportive team here truly exemplifies collaboration, and I feel fortunate to have learned alongside such dedicated professionals."

We have a deep appreciation for brilliant (and hilarious) PR moments.Levi’s response to Levi’s Stadium being covered up ...
08/04/2026

We have a deep appreciation for brilliant (and hilarious) PR moments.

Levi’s response to Levi’s Stadium being covered up was one of the most-talked-about brand moments from the World Cup! Here is exactly why it made a huge impact.

Address

5150 E. Orchid Lane
Paradise Valley, AZ
85253

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+16023301996

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