Focus USA - Your Direct Marketing Solutions Partner

Focus USA - Your Direct Marketing Solutions Partner Focus USA is a data & analytics company that specializes in digital and direct marketing solutions.

We collect, maintain, and source thousands of data attributes on consumers & businesses that we utilize to create custom target audiences. With 25 years of direct marketing experience, Focus USA will identify your ideal target audience and deliver your marketing message to those individuals across all in-home channels. The marketing services we provide include direct mail, targeted email deploymen

t, digital display, mobile display, geo fencing, and more. Our data and analytics services include customer insights, predictive modeling, data appends/enhancements, data verification and hygiene solutions. As a leading data provider Focus USA specializes in sourcing premium data elements such as demographic, psychographic, lifestyle, life event, point-of-sale transactions, property, financial, automotive, and “intend to” audiences. With innovative data intelligence, we deliver proven results! Pinpoint your target audience within the Focus USA database with access to:

- 200 Million Individuals
- 40 Million Businesses
- 2,500+ Data Variables
- 10 Billion Transactions
- 15+ Life Event Triggers

Digital Marketing Solutions
- Site Retargeting
- Display & Mobile Marketing
- Social Media
- Geofencing
- Reverse IP Targeting

Targeted Email Marketing
- 250 Million Opt-in Emails
- Average Sender Score: 95%+
- Full Service Deployment
- Email Append

Full Service Direct Mail
- Personalized Variable Printing/Presorting/P.O. Delivery

Analytics
- Customer Insights
- Predictive Modeling
- Response Analysis
- Media Mix Optimization

Data Hygiene (NCOA/ECOA/CASS)

10/26/2023

While marketers gathered at Advertising Week in NYC, we embarked on a captivating journey in the state-of-the-art Studio G/340 podcast studio. Andrew Barbuto from Basis Technologies and Jacqueline Jones from Giovatto Agency joined me to explore the thrilling world of Connected TV Advertising. Here's a glimpse of what we uncovered on CTV: https://www.focus-usa.com/spotlight-navigating-the-complex-landscape-of-connected-tv-advertising/?utm_source=facebook&utm_medium=organicsocial&utm_campaign=candc&utm_content=blogrecap

Did you know that new movers spend an average of $9,000 per move? Their spending habits are just one of the reasons why ...
05/24/2023

Did you know that new movers spend an average of $9,000 per move? Their spending habits are just one of the reasons why they are a powerful marketing audience. Interested in more? Check out our new blog : The Power of New Movers in Marketing. https://bit.ly/3WttGaF

New Movers are beneficial to building your brand, but where do you start? Introducing Welcome Home a new mover omni chan...
05/16/2023

New Movers are beneficial to building your brand, but where do you start? Introducing Welcome Home a new mover omni channel marketing program completely customizable to your new mover marketing needs. Start your program today! https://bit.ly/3Mu2Uf1

In case you missed it...The Great Debate: Is social media a marketing channel? Watch our Meg Ugenti, Director of Sales a...
04/21/2023

In case you missed it...
The Great Debate: Is social media a marketing channel? Watch our Meg Ugenti, Director of Sales and Marketing at Focus USA, and her team argue in favor of the PRO side. Which side of the argument will you be on by the end of the debate? Watch now:

Checkout this event on Airmeet

Happy International Women's Day! Today, we celebrate the incredible achievements of women around the world and honor the...
03/08/2023

Happy International Women's Day! Today, we celebrate the incredible achievements of women around the world and honor the progress that has been made toward gender equality.

To all the women at Focus USA, thank you for your hard work, dedication, and passion. You are essential to our company's success, and we are grateful for your contributions.

Focus USA is excited to announce the addition of our newest team member, Krystal Finnigan!  Krystal is re-joining the Fo...
02/13/2023

Focus USA is excited to announce the addition of our newest team member, Krystal Finnigan! Krystal is re-joining the Focus USA team as a Marketing Manager to help elevate our brand and guide our future marketing efforts. We have so much to share with you all this year. Stay tuned to see what we have been up to.

If you would like to inquire about other career opportunities at Focus USA, please email us at [email protected]. Focus USA - Your Direct Marketing Solutions Partner

Rob Reitsema came to Focus USA this year with over 25 years of data and direct marketing experience.  After his first we...
11/09/2022

Rob Reitsema came to Focus USA this year with over 25 years of data and direct marketing experience. After his first week, it was as if he had spent his entire career as part of our team and we couldn’t be happier to have him on board. Rob manages some of our top-growing accounts with a great attitude and mind for strategy. Thank you for being you, Rob! To learn more about the team at Focus USA, visit our website at https://www.focus-usa.com/who-we-are/the-team/.

Explore the Future of Sales & Marketing hosted by NJBIZ with our very own Meg Ugenti as she joins the team at Paradigm M...
11/02/2022

Explore the Future of Sales & Marketing hosted by NJBIZ with our very own Meg Ugenti as she joins the team at Paradigm Marketing and Design and Sandler to discuss how you can use data and technology to position your company for growth! Focus USA - Your Direct Marketing Solutions Partner Meg Ugenti

There has never been a time in modern history when the way we work has experienced so much change so quickly. While forces including digital technology, an aging candidate pool, and economic change have impacted how we work for decades, in 2022, we are facing profound disruption that has accelerated some workplace trends and introduced others for the first time.

What does this mean for the future of sales and marketing and how can you position yourself to thrive?

Register for our panel discussion: ‘The Future of Sales and Marketing’ where our panel of experts in sales, marketing, and technology discuss strategies to position yourself for growth. https://bit.ly/3DqDCIO



NJBIZ Focus USA - Your Direct Marketing Solutions Partner Sandler Training in Morristown, NJ

11/01/2022

Are you already thinking about how to grow your fanbase in 2023? Take a look back at one of our initial Coffee & Conversion panel events - Focus Fan Favorites. Thank you, Rachel Durkan, from Paradigm Marketing and Design, for being a part of the C&C family and always setting the standard for excellence with your insights!
To stay updated on our upcoming Coffee & Conversion events for 2023, join our Coffee Insiders Club, where you gain access to online events and content built for marketers by marketers...https://www.focus-usa.com/coffee-conversions/

Courtney Cardozo is our in-house magic maker aka Senior Client Relations Manager.  We have been lucky enough to have Cou...
10/26/2022

Courtney Cardozo is our in-house magic maker aka Senior Client Relations Manager. We have been lucky enough to have Courtney as part of the Focus USA team for 15 years! During that time, she has coordinated highly successful projects for our clients including integrated media plans, strategic life event programs, and responsive data analytic projects. Courtney, thank you for being part of what makes our team so special! To find out more about the team at Focus USA, visit our website at https://www.focus-usa.com/who-we-are/the-team/.

The physical shopping experience has gone through big changes over the last few years. While some stores have experience...
08/16/2022

The physical shopping experience has gone through big changes over the last few years. While some stores have experienced significant declines, marketers are also continuing to find new ways to evolve their storytelling in a digital-first world. Here are 12 Marketing Strategies from including insights from our very own, Meg Ugenti.

https://www.forbes.com/sites/forbescommunicationscouncil/2022/08/15/12-marketing-strategies-to-use-for-the-decline-of-brick-and-mortar/?sh=1380dc63cdb5

Seeing a rapid decline in businesses during the pandemic made marketers think outside the box and explore techniques like omnichannel and rebranding the customer experience to further promote a company digitally.

06/30/2022

Listen to Focus USA's Meg Ugenti on The Marketing Stir Podcast by Stirista. Meg discussed how doing custom work for clients can help make their lives easier with personalized marketing.

https://fb.watch/dWXlOhpv3A/

Address

PO BOX 1782
Paramus, NJ
07653

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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