06/05/2026
During a live Next Level Practices podcast at The Medical Spa Show, Erica spoke with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry.
Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and position providers as trusted authorities in an increasingly competitive market.
They also dive into the importance of community and collaboration, and how bringing like-minded professionals together can create opportunities for shared growth, stronger visibility, and long-term success in the evolving world of aesthetics.
Full episode is available on YouTube, Spotify, and wherever you get your podcasts.