Powder Days Marketing

03/03/2026

Good day for a powder day!

02/25/2026

Check out Michelle Terpstra's innovative approach to combining 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝘀𝗮𝗹𝗲𝘀 efforts at trade shows. It's really good!

What have you done to leverage 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 to support 𝘀𝗮𝗹𝗲𝘀 efforts at trade shows?

Full inteview: https://youtu.be/0SXFmzMh0N8?si=TalsLmadrsQCWZUv

02/10/2026

Your first sales rep won’t fail because they “weren’t a fit.”
They’ll fail because the table isn’t set: unclear messaging, weak positioning, misaligned offer.
A great seller can’t fix that. That’s on the CEO.
Set the table first—then hire sales.

Thanks for the insight Michelle Terpstra!

01/30/2026

It was a privilege to share a few marketing principles with business owners via the Revenue Rascals podcast! Michelle Terpstra is high energy and a ton of fun to chat with!

Check out out and follow her podcast on your favorite platform:

Michelle Terpstra sits down with fractional Chief Marketing Officer Travis Isaacson to unpack why so many businesses waste money on marketing that was never ...

01/12/2026

THIS is why I got into this business!

Two clients have recently sold their companies, giving the owners more "powder days" and more opportunitylies to make their dent in the universe!

Congrats to Tom, Jim, & Josh + Brad, Jonathan, and Kolby!

!
📆 Friday

12/26/2025

This Christmas commercial is awesome — and not just because of the message.

One of the great maxims of storytelling is “show, don’t tell.”

It sounds simple. It’s not. (If it were, every brand video wouldn’t start with a slow-motion handshake.)

But when it’s done well… it hits.

Chevrolet just dropped this 3-minute masterclass for us. No CEO monologue. No mission statement wallpaper. No “Built by Families, for Families™” slapped on the screen.

Just a human story — and it trusts you to connect the dots.

Worth the watch:

This holiday season, make the kinds of memories you'll never forget. Watch 30 years of tradition in one holiday film. Happy Holidays from Chevrolet.Learn mor...

12/19/2025

It worked for us! It was near the top of our must-see list when visiting Mexico, and it was worth it.

The ancient structures were breathtaking, though it was also difficult to process the history of how they were built. It's truly a site with an incredible past.

Adventure

12/16/2025

Our visit to Rio Secreto in Mexico came with a strict rule:
🚫 NO PERSONAL CAMERAS OR PHONES ALLOWED 🚫

Initially, I was frustrated. I thought it was overly restrictive.
The reality was exactly the opposite.

Because we couldn't take pictures, we were forced to simply be present— to experience the crystal-clear cave system fully.

It amplified the entire experience.

If we can accomplish this level of understanding of our customers, we take them on, and we may find initial customer habits or desires that hinder their overall customer journey.

12/08/2025

What non-essential add-on or premium feature have you experienced that was, unexpectedly, more valuable than the core product itself?

12/05/2025

Our latest powder day ft Cancùn, Mexico

Scuba diving, underground rivers, Cirque du Soleil, Día de los Mu***os, cenotes (water-filled sinkholes), Chichén Itzá, and some awesome food made for a pretty epic graduation trip for our youngest son.

While we were enjoying our pow days, we picked up some powerful marketing insights as well. Check back Monday for the first one!

12/03/2025

Our latest powder day ft Cancùn, Mexico

Scuba diving, underground rivers, Cirque du Soleil, Día des los Mu***os, cenotes (water-filled sink holes), Chichén Itzá, and some awesome food made for a pretty epic graduation trip for our youngest son.

While we were enjoying our pow days, we picked up some powerful marketing insights as well. Check back tomorrow for the first one!

🌴

09/17/2025

Comment below and I’ll send it to you.
I'd love your input on this version.