Jon Loomer Digital

10/12/2026

Which CTA button should you use? Meta is finally giving us a helpful tip, suggesting the "See Details" CTA is more effective than "Learn More."

10/07/2026

If you’re struggling to generate enough sales volume with ads, what should you do? The solution is rarely found in more campaigns, testing, or restrictions.

Start simple. Optimize for the purchase, consolidate your budget, and avoid manipulating settings unless there is a clear problem to be solved.

Listen here…

When ads can't drive enough sales to turn a profit, the instinct is to do more, test more creative, optimize for an earlier action, restrict the targeting that look…

10/06/2026

More advertisers are seeing the option to create Sequenced Events. I'm one of them.

Sequenced Events can help solve a common problem with lead quality. Instead of optimizing for the lead event, a lead needs to perform two events in a specific order.

While this is similar to Conversion Leads with instant forms, Sequenced Events utilize the website conversion location. This feels much easier to manage.

Since I've yet to find any official documentation on this, I'm still unclear about some basic requirements and limitations. But you don't have to pick "Lead" for the first event, and the final event doesn't need to be sent from your CRM.

More here...

Learn how Meta Sequenced Events let advertisers optimize for qualified website leads based on two events completed in order.

10/05/2026

Should you optimize for a custom conversion instead of a standard event? It might make sense, in theory, but I'd recommend most businesses optimize for the standard event. Here's why...

09/30/2026

One of the solutions to Meta's new restriction on organic links is ads-based. And that doesn't mean you weren't running ads already.

The goal is to replace the traffic to your website that was coming from your followers. It can be done at a very low rate. It may even cost less than paying for Meta One, and it will certainly be more efficient.

Listen here...

Meta's new link-sharing limits leave businesses scrambling, and plenty of people will pitch organic hacks to get around them. But most just add friction without rep…

09/29/2026

There isn’t a single Meta ad creation strategy that works for everyone. But there are some fundamental principles that should guide how you build ads now.

I pulled together 12 of them, covering formats, placements, copy, creative, enhancements, landing pages, tracking, and how to evaluate results.

Read it here…

Learn the fundamental principles of creating Meta ads, from formats and copy to placements, landing pages, tracking, and performance.

09/28/2026

Promoting local businesses is a unique challenge, especially when you can't optimize for a conversion. Here's a basic approach you can use. If you need help with your ad strategy, book some time with me. Go to jonloomer.com/coach.

09/23/2026

Meta's latest push to restrict link sharing and force businesses to pay (even if they were already with ads) is so absurd and unreasonable that I'm wondering what they could possibly be thinking.

It appears my days of sharing these links may be numbered. I break down the change and my thoughts on the latest Pubcast (10 minutes). Listen here...

Meta just announced Meta One, and one of its supposed benefits is hard to believe. Jon breaks down why the change makes no sense, and the old-school workaround he's…

09/22/2026

You've surely heard the rumors about Meta One. It's a freaking mess.

But the mess isn't only related to the new restrictions on link sharing and the prices you'll need to pay to overcome those restrictions (which are absurd). The mess is trying to understand what makes any of these tiers valuable.

Every tier is a mishmash of random features and benefits, many of which no one asked for. But that doesn't mean that Meta One won't appeal to some businesses. But those who are most likely to sign on will be the bigger businesses with bigger teams.

I spent some time trying to understand what goes into each subscription tier. Read my breakdown here (while I'm still able to share links)...

Compare Meta One Business plans across Essential, Advanced, Expert, and Max, including pricing, features, limits, and overall value.

09/21/2026

If you've opted into testing AI generation features, you may have spotted a new enhancement: Landing Page Experience. Here's how it works...