Jon Loomer Digital

05/28/2026

Meta has a new Grouping reporting feature that could make campaign analysis a little easier.

Instead of breaking down results within each campaign or ad set, Grouping clusters campaigns or ad sets by shared settings. Attribution setting, conversion event, bid strategy, objective, performance goal, and other variables can all be grouped together.

I also cover a few other updates in this week’s Field Notes:

1. Conversions campaigns coming to ChatGPT
2. Instagram Live Video conversion location
3. Do AI-generated videos deliver?

Read it here...

A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues.

05/27/2026

How do you decide when a new Meta feature is worth testing?

There’s always some risk because you don’t know how it will impact results. That risk feels different when you’re managing your own ads compared to a client’s account.

In this week’s Pubcast Question, I talk about how I think through that risk, why a new feature should usually solve a specific problem, and when it might be better to wait until we know more.

Listen here (3 minutes)...

Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features carry risk because there…

05/26/2026

These mistakes show up far too often.

I’ve seen so many troubled ad accounts and campaigns. While every account is unique, there are seven common mistakes that I see over and over again.

They're so common that when I know results are suboptimal, I look for these issues first.

Read here...

Avoid these common Meta ads agency mistakes that hurt performance, inflate results, and make client accounts harder to manage.

05/25/2026

Why is that a problem?

Advertisers often fixate on the wrong things. But before you start tinkering, ask why it matters. Are the results bad? Can you actually tie those bad results to the thing you’re worried about?

In this episode, I talk about why obsessing over delivery quirks can lead to unnecessary changes and worse results.

Listen here (5 minutes)...

Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually…

05/24/2026

I created a custom metric called Quality Traffic Percentage that helps me understand the percentage of landing page views that resulted in at least a 15-second visit. Here's how it works...

05/21/2026

I spent a week with ChatGPT ads, and I’m underwhelmed.

I try to remind myself that it's only a beta, but the current state of OpenAI Ads Manager is far too basic. And the ads are too basic and limited for the cost to show them. That could change with a Conversions objective.

This week’s Field Notes also covers the following:

1. AI-powered instant form creation
2. 730-day purchase retention goes live
3. Media translation
4. Image generation update
5. Business AI prompts and responses

Read it here...

ChatGPT ads feel limited after a week of testing, while Meta adds AI instant forms, media translation, and other updates.

05/20/2026

What should you do when Meta falls in love with one ad?

It’s easy to assume something is wrong when one ad gets 50% of your budget and overall results start to drop. But the ad getting the budget isn’t necessarily the problem.

In this week’s Pubcast Question, I talk about what to look for, why this behavior can be completely normal, and why micromanaging delivery can often create more problems than it solves.

Listen here (3 minutes)...

Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution is…

05/19/2026

I just published my first hands-on look at ChatGPT ads.

The main theme is obvious: BASIC. Basic in every way.

OpenAI Ads Manager is still in beta, and it is nothing like Meta Ads Manager. Campaign creation, ad groups, ads, reporting, bidding, targeting, and creative are all simplified. That's not always a bad thing, but it can be.

In this post, I walk through what the setup process looks like right now, how it compares to Meta ads, and my initial thoughts about where this could go.

Read it here...

A hands-on look at ChatGPT ads, including campaign setup, ad groups, creative, reporting, and early impressions.

05/18/2026

Meta advertising is mostly chaos right now.

The biggest reason is the constant pace of change. You may finally feel like you understand how something works, and then Meta changes it or replaces it with something else.

That’s the problem I’ve been trying to solve with the Ad Briefs Library.

In this episode, I talk about why I built it, how it helps advertisers get current answers to common problems, and why I finally made it available as a standalone subscription.

Listen here (4 minutes)...

The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices obsolete within months. J…

05/17/2026

You might be putting your clients at risk if you're connecting your Ads Manager to AI tools using AI Connectors. Here's why...

05/14/2026

I spotted a whole bunch of new Meta ads features and design changes during the past week.

One-Click CAPI finally activated for me. Video Generation returned. AI translations showed up in the new creative workflow. Text generation looks different. Value rules moved around a bit. Live Video Ads are now available in my account.

It’s not always clear whether these are part of a global rollout or a test, but there’s a lot happening right now.

I covered the updates in this week’s Field Notes.

Read it here...

One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager.