07/10/2017
Millenials are the hot topic for the hospitality industry. In this article from Hospitality Net, a study goes in deeper to understand how brand loyalty is important for them: http://bit.ly/2u0YqWc.
Just by the size of their numbers, millennials will have a significant effect on the hospitality industry. In the United States, there are over 90 million in this demographic, making them the largest generational segment with a spending power of over $200 billion.